Difference between copywriting for the web and article writing
I have a client who hired me to write a series of articles for their website. No problem.
In addition, the client wants copy written for the home page of the site.
I have separate pricing for web copy than I do for article writing because it's essentially marketing copy without the hard sell. For starters, I spend more time crafting the language for web copy because it needs to be high impact and especially tight.
Before I spend too much time explaining the differences to the client, I'd be interested in knowing how you folks (professional copywriters) would handle this.
I've already discussed article rates and negotiated a price that is below my normal rate because this was person who helped me get going in my business. At the time of accepting the gig, I had no idea that home page web copy would be expected.
As I write this, I realize I'm going to have to re-approach the client.
I was just going to bite the bullet and go ahead and write web copy for the negotiated price of the article per word price... but thought I'd come here first for you guys to slap my upside down the head and call me crazy.
Feel free.
Jean Paul a.k.a AdwordsMogul
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Ghostwriting |Copywriting for the Web | Information Architecture
Ghostwriting |Copywriting for the Web | Information Architecture
Ghostwriting |Copywriting for the Web | Information Architecture
Ghostwriting |Copywriting for the Web | Information Architecture
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