Fake pop corn ad
Here's a look into the murky mind of consumers.
Some social engineering in action too.
From time to time different advertising mediums carry out studies
to justify their medium to advertisers so more ad revenue hits their bank accounts.
Here's one trial to see how imagery works on people.
They took a group and showed them images of big puffy popcorn.
They also showed plainer pictures of popcorn.
A week later they asked the test group if in fact
they had eaten that brand of popcorn.
Many people said yes.
In fact that brand didn't exist.
It was a mock up image.
Now this has gotta belong in the "strangest things people think" file.
Here's the story http://draftfcb.co.nz/blog/?p=966
Best,
Ewen
Some social engineering in action too.
From time to time different advertising mediums carry out studies
to justify their medium to advertisers so more ad revenue hits their bank accounts.
Here's one trial to see how imagery works on people.
They took a group and showed them images of big puffy popcorn.
They also showed plainer pictures of popcorn.
A week later they asked the test group if in fact
they had eaten that brand of popcorn.
Many people said yes.
In fact that brand didn't exist.
It was a mock up image.
Now this has gotta belong in the "strangest things people think" file.
Here's the story http://draftfcb.co.nz/blog/?p=966
Best,
Ewen
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jimbobo2779 -
Thanks
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