Here is a topic for discussion that I would like to see people talk about.
At a certain point, marketers start having sales to mark the personal events or non-events in their lives:
- My dog learned how to roll over;
- My kid ran into the table and knocked the vase off the table;
- My wife bought new shoes;
- My mother-in-law just went back home after her one-month visit;
- I should be creeped out, but my boss winked at me today;
- The cat sprayed my wife's side of the bed instead of mine;
- My little one slept through the night last night;
- My neighbor moved out of the neighborhood;
- Kraft changed the design on its Kraft Mac & Cheese box;
- They cancelled Barney on my local PBS station; or
- Geico came up with another funny commercial.
Are you more inclined to open an email that shares someone's personal things in the subject line?
And are you more inclined to buy from someone who is telling you that they need to "pay to replace the vase" or "pay for a family members' wants"?
I see it all of the time, and for myself, I am less inclined to be hooked by such subject lines and sales messages... But maybe I am just an uncaring jerk? :p
So how about you?
What do you think?