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Catalog product copywriting or yellow page copywriting?

by Tekstar
8 replies
I've been searching around for a course or a way to learn how to write copy for a catalog product and yellow page ads. I am looking for how to write the short and sweet type ads and not the long sales letter type ads as I can outsource that, but have a need to learn the other type ads. So far I've seen a course at AWAI on catalog copywriting and a course on yellow page ads on the net but not much else. Does anyone have any suggestions for this type of copywriting?

Thanks,

-Bob
#catalog #copywriting #page #product #yellow
  • Profile picture of the author Dave Ryan
    It's all the same when it comes down to it...

    But one of the best ways to learn is to find some SOLID catalogs that you know convert because of the copy and not the products and write the copy out by hand to understand what the writer was doing and how.

    It's the best method that I've given to "students" of mine because it helps them develop the rhythm of good copy as well as the substance.

    Dave
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  • Profile picture of the author Ken Strong
    Warrior Jay White has an excellent catalog copywriting course -- PM him and ask about it, if he doesn't pop up in the thread to answer you.

    I know Alan Saltz has a yellow pages course, although I haven't tried it.
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  • Profile picture of the author Traci
    I would definitley recommend Jay White's catalog copywriting course. He lays it out there for you and it's easy to understand.
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    • Profile picture of the author Tekstar
      Thanks for all the replies so far. Has anyone taken the AWAI Catalog course and found it worth the money?
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  • Profile picture of the author Deji
    You could also get Bob Bly's "World's Best Catalog Copywriting Secrets" and Herschell Gordon Lewis book "How to Write Catalog Copy That Sizzles".
    Finally download the PDF's at American Writers & Artists Inc. on catalog copywriting.I don't know much about yellow pages copywriting so I can't tell you anything about it.
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  • Profile picture of the author jcoolbaugh
    Definitely take Jay's course. I can tell you from personal experience that it is well worth every dime - Jay seriously overdelivers!
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  • Profile picture of the author Jay White
    Aw now quit it y'all! You're making me blush.

    I came up through catalog so it holds special place in my heart. If you want to know how to write this stuff (for free), check out FREE Catalog Copywriting Teleseminar

    Appreciate the kinds words everyone...and if you dug the catalog course, just WAIT 'til you see what I got coming up in a couple of weeks.
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  • Profile picture of the author jcoolbaugh
    Ooooh, ooohhh!!!! Can't wait, Jay! Oh, and Bob, deffo get Herschell's book. That's an absolute must if you're going to learn to write short, tight copy
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