I Don't Know What I'm Doing Wrong?

A few thoughts from a quick look:

Copywise:

You haven't really talked about the benefits. You've said what the product does, but not the direct benefit to the customer. People aren't interested in the content per se; they're interested in how it makes them more money. Tell them about all the success you've had, how you've made huge amounts of money with your websites, then tell them the one thing you did different to them was that you used your expert keyword research techniques.

I like the pyramids, but people read down the page rather than up, so reverse the order and put arrows between them. Really make it obvious that this is cause-and-effect.

Try not to talk about yourself too much. No-one's going to care why you brought out the guide; all you're doing is making them wait longer before telling them what it can do for them.

You could do with a few curiousity generating bullets: Discover the 5 secret niches barely anyone is in... but are guaranteed to drop cash into your account!

Make a bigger thing of the guarantee. Before you ask them to buy, tell them how you'll remove all risk.


All that aside though, there's other things to be thinking about here too. This is a $7 product; the copy shouldn't need to be amazing for it to shift a decent chunk of sales to the right market. You've only had (when I checked) about 370 views - a 15% views-to-sales conversion rate tends to be regarded as astronomical, and that's only 55 sales. So, a few more questions to ask:

Are people as interested in a guide to keyword research as you thought?
What's the competition like?
Who do you have promoting it? How can you get more targeted traffic to this offer?

There's a whole marketing process to think about here - copy's important, sure, but it's only one part.

Honest question, why would you use misspelt words? Also I didn't want to make outrageous claims, because I'll just get people who don't even try to implement anything in the guide having a go at me.

Maybe you're coming across too analytically for the audience?

Maybe it doesn't create enough "fantasy" -- ?

That's what I'm hearing in this thread anyway.

(You know, the fantasy where page 1 rankings jump into your lap like a miniature poodle or like a sexy, slightly inebriated, middle-aged divorcee during an office Christmas party.)

Manual keyword research is a hard sell because:

1. It's easy to outsource
2. There's a whole lot of free information for us analytic types

That said ...

I don't think you should go the analytic route in your WSO, but let's say you do.

If you told me you studied SEO theory and could show me how to stay on the cutting edge, always one step ahead of the competition, I'd be interested.

But if you go the analytic route, you must back up your claims with copy that shows me you possess more than just cursory knowledge of SEO.

For instance, if you tell me you know that Google's "algorithm" is not a single thing, rather a series of constantly adjusting calculations on regionally dispersed systems that include hundreds of weighted variables AND you've got inside information gained through in-depth research or via a buddy at Google, that will propel me to page one and keep me there for at least the next month AND you're willing to share some of your research, I might believe you.

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Here's something I recently learned -- this bullet gives too much away:

• "Using this guide you can make your SEO campaigns ten times more profitable, by targeting low competition keywords you will rank higher in a much shorter time, even if you spend less money on resources."

Fix it by doing something like this:

• Spending more money and resources on highly competitive phrases guarantees a more profitable SEO campaign, right? WRONG! It can actually hurt. Find out why inside the guide.

I'm a n00b - so, um, yeah. Take it FWIW.