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Best books for writing web copy?

by pstamp76
7 replies
Hello. I'm a freelance writer who usually writes for printed publications, but I was curious to see if anyone had any good suggestions about writing for the web. I know that there are subtleties that can make all the difference between the two and I'm trying to transition smoothly. Any feedback would be greatly appreciated. Thanks.
#books #copy #web #writing
  • Profile picture of the author hosebergine
    Personally I found this book pretty useful

    Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by Maria Veloso
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  • Profile picture of the author annabelle07
    You might want to check out some of the books suggested in this thread - http://www.warriorforum.com/copywrit...ks-ever-2.html around a similar topic.

    I've only seen some videos by Ted Nicholas, but I think he's pretty great. I'm guessing his books will be too. You can check that out as well.

    All the best!
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  • Profile picture of the author uebomoyi
    Cashvertising, cashvertising, cashvertising. I constantly refer to that book for my anything that deals with writing, whether it's salespages or inbetween pages or articles. It's highly effective and good for both on and offline businesses. It's by Drew Whitman I believe. The man is a genius...
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    • Profile picture of the author Ross Bowring
      Originally Posted by uebomoyi View Post

      Cashvertising, cashvertising, cashvertising. I constantly refer to that book for my anything that deals with writing, whether it's salespages or inbetween pages or articles. It's highly effective and good for both on and offline businesses. It's by Drew Whitman I believe. The man is a genius...
      It's a great book from a copywriting perspective and a fun read too.

      --- Ross
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  • Profile picture of the author AmandaT
    I just ordered some copywriting books and have really been enjoying them so far... a lot of great information laid out in a way that is easy to understand and they really seem to be helping me a lot.

    I bought:

    Web Copy That Sells - Maria Veloso
    Cashvertising - Drew Eric Whitman
    Secret Formulas of the Wizard of Ads - Roy H. Williams
    The Ultimate sales Letter - Dan Kennedy
    Influence - Robert B. Cialdini

    They have all been amazing. Web Copy That Sells is a great primer for understanding copywriting. If you are new to copywriting, it will really help you understand it. Cashvertising is amazing! It is an information packed book with tons of tips and strategies... I would not suggest skipping it. I can't speak highly enough of it.

    Currently deciding what to order next. Also, if you want physical books, I found all but Cashvertising for around $3 each at betterworldbooks.com used.
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    • Profile picture of the author max5ty
      Originally Posted by AmandaT View Post

      I just ordered some copywriting books and have really been enjoying them so far... a lot of great information laid out in a way that is easy to understand and they really seem to be helping me a lot.

      I bought:

      Web Copy That Sells - Maria Veloso
      Cashvertising - Drew Eric Whitman
      Secret Formulas of the Wizard of Ads - Roy H. Williams
      The Ultimate sales Letter - Dan Kennedy
      Influence - Robert B. Cialdini

      They have all been amazing. Web Copy That Sells is a great primer for understanding copywriting. If you are new to copywriting, it will really help you understand it. Cashvertising is amazing! It is an information packed book with tons of tips and strategies... I would not suggest skipping it. I can't speak highly enough of it.

      Currently deciding what to order next. Also, if you want physical books, I found all but Cashvertising for around $3 each at betterworldbooks.com used.
      Amanda, those are all good books.

      If you're looking to buy another...I would suggest "Letters That Sell"...it's a great read.

      It's one of those books you'll keep handy to read over and over again.
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      • Profile picture of the author AmandaT
        Originally Posted by max5ty View Post

        Amanda, those are all good books.

        If you're looking to buy another...I would suggest "Letters That Sell"...it's a great read.

        It's one of those books you'll keep handy to read over and over again.
        Thanks for the suggestion, I'll look into it for after I finish up with Rich Dad, Poor Dad.

        I just looked through the sticky and ready through the pages, taking notes of books mentioned a lot and spoken very highly of.
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