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Famous Copy Writers sample's of their Press Releases

by The 13th Warrior
6 replies
Does anyone have a sample of famous and not so famous copy writers sample of a Press Release?

From the legendary copy writers to the unknown, all I ever seen of their work in sales or promotions is sales letters, announcements, copy letter, but I have never seen any of these guys write like a journalist or reporter style Press Release.

I'm not talking about the informercial kind like with a fake news caster, fake talk show pundit or fake investigative reporter interviewing the source of the news.

My understanding of a Press Release and its power is that is feels, looks and reads like a genuine reporter, journalist or feature news story in a magazine or news paper that actually looks like it might come from the AP wire.

No hint of sales, hyperbole or set up for a pitch.

I looked, but can't find a household name copywriter or any other with any old or past samples of that type of Press Release.

If you could show an old one with maybe a known copywriter, that would be nice.

The 13th Warrior
#copy #famous #press #releases #sample #writers
  • Profile picture of the author ewenmack
    Go to this link Free Letter Sample | Free Sample Letter | Free Letter Examples | JC Manheimer |Free and sign up for his stack of press releases he wrote and the actual letters he got back from the receivers.

    Just might take a few hours to get them because Josh sends them out by hand.

    Best,
    Ewen
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    • Profile picture of the author marciayudkin
      See a free sample press release I wrote at http://www.pressreleasehelp.com/samplepr.htm and a free sample press release makeover from me at http://www.pressreleasehelp.com/sampleprm.htm.

      I am not a "guy," but otherwise I qualify. My book 6 Steps to Free Publicity, now in its third edition, was originally published by Penguin USA and is in the holdings of thousands of libraries throughout the United States.

      Marcia Yudkin
      Signature
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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      • Profile picture of the author The 13th Warrior
        Originally Posted by marciayudkin View Post


        See a free sample press release I wrote at Press Release Help: The Cure for Business Invisibility and a free sample press release makeover from me at Press Release Help: The Cure for Business Invisibility.

        I am not a "guy," but otherwise I qualify. My book 6 Steps to Free Publicity, now in its third edition, was originally published by Penguin USA and is in the holdings of thousands of libraries throughout the United States.

        Marcia Yudkin
        That was a pretty good sample.

        It looked like a feature story in a magazine or newpaper, hardly no detection of "sales" , pitch or sale-sy.

        But I don't normally , or ever, see known past and present copywriters have samples of that type, only sales letters, pitch letters, ad campaigns.

        The 13th Warrior
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        • Profile picture of the author marciayudkin
          But I don't normally , or ever, see known past and present copywriters have samples of that type, only sales letters, pitch letters, ad campaigns.
          I'm guessing you did not intend that as an insult. You may not know me, but I'm very well-known in some circles as both a past and present copywriter.

          Marcia Yudkin
          Signature
          Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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          • Profile picture of the author max5ty
            Originally Posted by marciayudkin View Post

            I'm guessing you did not intend that as an insult. You may not know me, but I'm very well-known in some circles as both a past and present copywriter.

            Marcia Yudkin
            You are good Marcia.

            I've read some of your stuff, you're one of the all time best.

            I also enjoyed your video on your youtube site...looks like you really have a great way of life where you live.

            Seems so peaceful...

            ...probably helps you focus to write some of the great stuff you put out.
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          • Profile picture of the author The 13th Warrior
            Originally Posted by marciayudkin View Post


            I'm guessing you did not intend that as an insult. You may not know me, but I'm very well-known in some circles as both a past and present copywriter.

            Marcia Yudkin
            Of course not.

            Do you see the sales page of WSO's? THAT's what I am talking about seeing from any copy writer.

            All I was saying is you can't use that style in a news style Press Release and most copy writers that I have seen mostly show samples of WSO ad type styles of their work.

            In other words, the sample you just showed me, I don't see other copy writers, known or not, have that style as a sample, only the sales pitch style or "offer you can't refuse" style.

            The 13th Warrior
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