4 replies
'm looking to build up my swipe file a bit and hoping a few of you can help me.

One effective tactic I hear a lot about is "selling the bonus", and not focusing so much on the main product.

Does anyone have some examples of successful promotions they could point me to that followed this model?

Thanks,

JK
#bonus #selling
  • Profile picture of the author Alex Cohen
    Originally Posted by kellyburdes View Post

    'm looking to build up my swipe file a bit and hoping a few of you can help me.

    One effective tactic I hear a lot about is "selling the bonus", and not focusing so much on the main product.

    Does anyone have some examples of successful promotions they could point me to that followed this model?

    Thanks,

    JK
    Halbert's excellent "Fireplay" sales letter used the tactic...

    The Gary Halbert Letter

    Another good example is Ben Settle's letter for his Crypto Marketing newsletter...

    Crypto Marketing Newsletter

    Alex
    {{ DiscussionBoard.errors[4455385].message }}
    • Profile picture of the author kellyburdes
      Sometimes I'm only half as smart as I try to make people think I am, I have no idea why I didn't even think to look @ Halbert's archive.

      Thank you Alex!



      Originally Posted by Alex Cohen View Post

      Halbert's excellent "Fireplay" sales letter used the tactic...

      The Gary Halbert Letter

      Another good example is Ben Settle's letter for his Crypto Marketing newsletter...

      Crypto Marketing Newsletter

      Alex
      {{ DiscussionBoard.errors[4455453].message }}
  • Profile picture of the author ThomasOMalley
    You can get excellent examples of selling bonuses in Halbert's Boilerplate letters...which can be hard to track down.
    {{ DiscussionBoard.errors[4457100].message }}
  • Profile picture of the author CopywritingTony
    Ben Settle is a genius, I love his work. In fact I've swiped a couple of his sales letters and put them in my "hush-hush" pile. Mainly all of his sales letters are focused on his bullet points... Which is mainly why I've swiped his material.

    Anyways, sorry for going of track.

    Best Regards,
    Tony
    {{ DiscussionBoard.errors[4457207].message }}

Trending Topics