"Reason Why" I Created This Product
Any swipe file sales letters you can point me to that have a great "reason why I wrote this" section?
I have a step-by-step guide I'm writing a sales letter for, and the story is that you could "try and figure it all out yourself, but I've written a step-by-step guide to blah blah blah" or "I've helped people get set up, but I don't have enough time to help everyone, so I wrote a step-by-step guide that anyone could follow".
So on and so forth. I'm in a deep brain freeze right now after writing copy the past couple weeks.
Free action plan : Think less. Do more.