Open This Post And Discover How To Write E-mails That Convert
Yes! E-mails that not just convert - but convert
high. The key thing about copywriting is the iceberg
principle. Let me explain.
The reader only sees 20% of what is going on. The
rest is happening just below the surface. And that's where
sales are made and empires are built. But what should you
be doing specifically? What should be happening below the
surface?
You need to ...
Set The Stage For Response
You need to be able to fill your e-mails with the
emotion and drama that sell. But, you don't need to be a
copywriting juggernaut. You can up your game right now.
Here's how.
Take one out of the journal of professional hollywood
screenwriters. Try the SCQ Pyramid Principle.
It will help you write e-mails that set the stage -
and get action. Here's the forumla.
1) Open with a situation. Describe something that is
happening. This could be a story you concocted out of thin
air or something you know your prospect is going through.
Be creative.
2) Introduce something that complicates the situation. Or
a conflict that needs to be beat. Write what is mucking
things up in that situation.
3) Pose that burning question. The one that must be
answered for the conflict to be overcome. For things to be
set right.
And here's the important part.
Position what's on the other side of your link as the
answer to that question. This is an example of using the
...
Zeignarik Effect
This is a quick-and-effective formula for
implementing the Zeignarik effect. For creating an itch
that the reader just has to scratch. But I've gotta warn
you.
What you link out to must follow one criteria. If
your link goes to your sales letter ...
Make sure your sales letter delivers on what you
promised. That it answers that burning question. If it
doesn't, you'll just piss them off.
Remember a time when you REALLY wanted to do
something and then it didn't happen? Wanted to see that
movie for a week straight - had tickets - had it all
lined up - focused - and then ... It didn't hapen.
Were you pissed? I'll bet you were. And it's the same
stuff here.
Don't do it to your prospects. They won't buy if
they want to rip your head off.
Peace Out,
Dante Romero
Do you know other ways to set the stage for response?
Leave a comment below. We can all learn from each other.
:-)
high. The key thing about copywriting is the iceberg
principle. Let me explain.
The reader only sees 20% of what is going on. The
rest is happening just below the surface. And that's where
sales are made and empires are built. But what should you
be doing specifically? What should be happening below the
surface?
You need to ...
Set The Stage For Response
You need to be able to fill your e-mails with the
emotion and drama that sell. But, you don't need to be a
copywriting juggernaut. You can up your game right now.
Here's how.
Take one out of the journal of professional hollywood
screenwriters. Try the SCQ Pyramid Principle.
It will help you write e-mails that set the stage -
and get action. Here's the forumla.
1) Open with a situation. Describe something that is
happening. This could be a story you concocted out of thin
air or something you know your prospect is going through.
Be creative.
2) Introduce something that complicates the situation. Or
a conflict that needs to be beat. Write what is mucking
things up in that situation.
3) Pose that burning question. The one that must be
answered for the conflict to be overcome. For things to be
set right.
And here's the important part.
Position what's on the other side of your link as the
answer to that question. This is an example of using the
...
Zeignarik Effect
This is a quick-and-effective formula for
implementing the Zeignarik effect. For creating an itch
that the reader just has to scratch. But I've gotta warn
you.
What you link out to must follow one criteria. If
your link goes to your sales letter ...
Make sure your sales letter delivers on what you
promised. That it answers that burning question. If it
doesn't, you'll just piss them off.
Remember a time when you REALLY wanted to do
something and then it didn't happen? Wanted to see that
movie for a week straight - had tickets - had it all
lined up - focused - and then ... It didn't hapen.
Were you pissed? I'll bet you were. And it's the same
stuff here.
Don't do it to your prospects. They won't buy if
they want to rip your head off.
Peace Out,
Dante Romero
Do you know other ways to set the stage for response?
Leave a comment below. We can all learn from each other.
:-)
Cheers,
Elion Makkink
Become an SEO Hustler too at seohustlers.com
"Perfection isn't important. Improvement is."