Are You Ever Brain-Blocked About What You Should Be Writing?

Is it difficult? It can certainly feel that way - - if you
don't know the right processes, writer's block creeps in
daily.


But you can fix that starting right now. Here's the
first thing you need to know.


Great Copy And Icebergs


An iceberg is a peculiar object. It's truly massive in
size. But we only see 20% or less of it. The other 80% is
below the water, just chillin.


As the titantic found out in it's famed crash-burn-and-meltdown.
And you'll have the same crash in your copy if you don't heed
the iceberg.


Great copy isn't about what you see on the surface. It's
about what is behind the words. You may be telling the
story of how a customer loved your product, but that isn't
what you are saying ...


You are telling the reader that your product is of value -
- it's easy to use - - that others have enjoyed it so they
likely will too. But, be careful.


Do not underestimate the iceberg. Just like body language
and vocal intonation is said to be 90% of your message in
a face-to-face conversation - - the things behind your
words is the majority of what you say in copywriting.


This is so because what you really want to say could often
be listed just like this:
"it's easy to use"
"it's easy to order"
"This is of value and worth your hard-earned money"


and many more things. But just giving that list to a
prospect doesn't work. But you still want to say those
same things. Just wearing a nice hat and a great outfit -
- the words of your copy.


But, let's make this easy not difficult.


How To Know What To Say


I'll knock this out in bullet points to save you time:


-Figure out exactly what statements you want to make to
your prospect.
"it's easy to use"
"it's easy to order"
"This is of value and worth your hard-earned money"
and whatever else needs to be said.

-Then, think of how you can do that in the copy
Write a few different ways to say the same thing


-Pick the best way of saying it. Add that to the copy


-Afterwards, create a flow chart of what each paragraph is
saying behind the words using Business process management, BPM, workflow automation software | bizagi BPMS


You'll get great insight into what your customer is
actually going to read - - rather than just what words
they'll see.



All The Best,
Dante



For maximum learning, study the copy of other copywriters.
Take note of what is said beneath their words. Then, if it
fits your product or service, say the same things in your
copy.