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Would you believe, a website dedicated to direct mail control beaters

by ewenmack
6 replies
Buried in the dark shadows of the inter net,
comes a place where ad men and women of the direct response family
gather...

and be in awe of, like a child gazes at a starry night,
seeing what gets the checkout operator, the shoe store assistant
and the clever accountant to exert some extra energy...

to go spend some money they had no idea they were going to...

on a something, in which an adman made them do it...

all because of his images and written words.

Go enjoy!

And come back to tell your experience...please.

New Controls for Direct Marketing - David R. Yale, Direct Marketer

Best,
Ewen
#beaters #control #dedicated #direct #mail #website
  • Profile picture of the author KingOfContentMarketing
    I love the coffee stain envelope!
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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    • Profile picture of the author ewenmack
      Originally Posted by Joe Ditzel View Post

      I love the coffee stain envelope!
      And who would of had the balls to send out the envelope covered in hand notes...

      now that would be a great client to work with who passes that!

      Best,
      Ewen
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      • Profile picture of the author gjabiz
        Originally Posted by ewenmack View Post

        And who would of had the balls to send out the envelope covered in hand notes...

        now that would be a great client to work with who passes that!

        Best,
        Ewen
        THNAKS EWEN, great resouce. Your time spent finding these gems is appreciated. THANKS.

        I call attention to this page on his site:

        Direct Marketing Beginners: What You Need to Know

        It is a mini lesson in direct response. From that page, this:

        888888888888888
        "Can you predict response rates? No. Even though seasoned direct marketers develop a good sense of what will work, there are always surprises. Concepts that work in one marketplace may not work in others.

        Packages that look like winners sometimes fail. And packages that everyone is sure won’t do well, sometimes become champion performers.

        There’s only one way to determine if a package will work: test it. Testing is the one of the most important ways to insure direct marketing success."
        888888888888888

        David Yale is a PRO. Thanks Ewen for the share.

        gjabiz

        PS. A good read on that page I linked to is: Fees for Creative Development

        It gives a good answer to the question about copywriting fees.
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        • Profile picture of the author ewenmack
          Originally Posted by gjabiz View Post


          888888888888888
          "Can you predict response rates? No. Even though seasoned direct marketers develop a good sense of what will work, there are always surprises. Concepts that work in one marketplace may not work in others.

          Packages that look like winners sometimes fail. And packages that everyone is sure won’t do well, sometimes become champion performers.

          There’s only one way to determine if a package will work: test it. Testing is the one of the most important ways to insure direct marketing success."
          888888888888888
          He backs up your recent post GJ, about not knowing.

          Thanks for dropping in to comment, since you carry more weight to this
          than me...

          "this" being, steering ad people in the right direction.

          Best,
          Ewen
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  • Profile picture of the author John Broberg
    Did you see the accountant envelope?

    It says, "Do not fold," but it looks folded!

    David Yale cracks me up.

    Folded "Do Not Fold" Letter
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    • Profile picture of the author KingOfContentMarketing
      Originally Posted by John Broberg View Post

      Did you see the accountant envelope?

      It says, "Do not fold," but it looks folded!
      I noticed that. How about the Russian stamp envelope with the airmail border? Classic.
      Signature
      Marketing is not a battle of products. It is a battle of perceptions.
      - Jack Trout
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