Envelope teaser

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Introducing an insurance product that is exclusive to Chamber of Commerce members and wanted to test a teaser on one of the mailings envelopes. This benefit gives Chamber Members the option to allow their employees to also access the discounts. These rates are not available to the general public.

My initial thoughts on teasers were:

Your Chamber Membership Allows You Exclusive Access to These Savings

This Information is For BACC Members only...Others Do Not Qualify

Information on How Your Chamber Membership Can Save You Hundreds

Give Your Employees a "Raise" Without Spending a Penny of Your Own Money

Any Suggestions from the professionals?
#copywriting #envelope #teaser
  • You can be simple and too the point.

    "Special Invitation From Fellow Chamber Member Inside"

    The members expect to get special offers from time to time and will check yours out... just make sure your sales letter headline inside makes a clear and concise offer.
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  • There's a reason it's called a 'teaser'. It should play with the prospect's mind in such a way that he just has to open the envelope and find out what's going on.

    Tickle their curiosity. Something like:

    "Most Chamber members don't know they are eligible for this."

    or

    "Did you know your Chamber membership came with this benefit?"
    • [ 1 ] Thanks
    • [1] reply
    • mmmm......a revelation! I must have skipped class that day
      • [1] reply
  • I've been reading a lot on direct mail and envelope copy lately and Pusateri was right on the money when he said that teasers should get them to open their envelopes.

    I wouldn't give them too much info, and I'd be careful about making it sound too much like an ad or headline. Most people instantly ignore ads they get in the mail - even if the ads would benefit them.

    Try "Important information regarding your Chamber of Commerce Membership"

    The information you're giving them has to do with their membership, and since it doesn't look like ad copy, they're more likely to hastily open it.
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    Envelope teaser

    Introducing an insurance product that is exclusive to Chamber of Commerce members and wanted to test a teaser on one of the mailings envelopes. This benefit gives Chamber Members the option to allow their employees to also access the discounts. These rates are not available to the general public. My initial thoughts on teasers were: