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Envelope teaser

by Dan Williams
6 replies
Introducing an insurance product that is exclusive to Chamber of Commerce members and wanted to test a teaser on one of the mailings envelopes. This benefit gives Chamber Members the option to allow their employees to also access the discounts. These rates are not available to the general public.

My initial thoughts on teasers were:

Your Chamber Membership Allows You Exclusive Access to These Savings

This Information is For BACC Members only...Others Do Not Qualify

Information on How Your Chamber Membership Can Save You Hundreds

Give Your Employees a "Raise" Without Spending a Penny of Your Own Money

Any Suggestions from the professionals?
#envelope #teaser
  • Profile picture of the author OutOfThisWord
    You can be simple and too the point.

    "Special Invitation From Fellow Chamber Member Inside"

    The members expect to get special offers from time to time and will check yours out... just make sure your sales letter headline inside makes a clear and concise offer.
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  • Profile picture of the author Pusateri
    There's a reason it's called a 'teaser'. It should play with the prospect's mind in such a way that he just has to open the envelope and find out what's going on.

    Tickle their curiosity. Something like:

    "Most Chamber members don't know they are eligible for this."

    or

    "Did you know your Chamber membership came with this benefit?"
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    • Profile picture of the author Dan Williams
      mmmm......a revelation! I must have skipped class that day
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      http://www.williams-agency.net
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      • Profile picture of the author Alex Cohen
        Exclusivity is a good persuasion trigger, but in my opinion you'll make out better with the last teaser. It appeals to your target group perfectly.

        I'd change it slightly and make it a "how to":

        "How To Give Your Employees a "Raise" Without Spending a Penny of Your Own Money"

        Also, "Without Spending One Extra Red Cent" has a little more punch than "Without Spending a Penny of Your Own Money".

        Alex
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        • Profile picture of the author sanjaypande
          What is the objective of your teaser?

          To get the envelope opened!

          Now, while I do think it would be fairly easy to get it opened for a targeted audience like chamber members, I would be curious as to where the invitation/letter is going?

          If it's to their workplaces, the teaser just "may" hurt your response unless it looks official (or personal)

          As long as you can get the envelope into the hands of the right person, pretty much all the teasers (including your own) would work fine.
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  • Profile picture of the author DanielleLynnCopy
    I've been reading a lot on direct mail and envelope copy lately and Pusateri was right on the money when he said that teasers should get them to open their envelopes.

    I wouldn't give them too much info, and I'd be careful about making it sound too much like an ad or headline. Most people instantly ignore ads they get in the mail - even if the ads would benefit them.

    Try "Important information regarding your Chamber of Commerce Membership"

    The information you're giving them has to do with their membership, and since it doesn't look like ad copy, they're more likely to hastily open it.
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