A funny thing happened on the way to the forum...
Whatever.
The other day Ewen shared a link to a site for David Yale.
Both David and Denny Cline were gone from N. Canton by the time I got there. But, as part of my job, I had to review successful campaigns and both of these guys had some BIG successes.
I won't swear in court, but I believe I've communicated with David Yale a few years back...but, the FUNNY thing is...
I had to search my Rolodex and went through a bunch of boxes looking for some of those promotions David had written during his stay in N. Canton.
While looking in the forgotten treasures, I found an OLD list of Experts which I called upon while I was researching a special assignment for an article the boss wanted me to write.
This was a great assignment, the results of which were published in our Newsletter and here is a link to a page which shows that edition:
http://www.angelfire.com/biz/gjbiz/npgs.html
I knew many of these MASTERS, and even the ones that had passed away. Joe Karbo was the guy that got me started while I was a student in college in S. CA.
A couple of years ago, during another assignment, I was requested to UPDATE the Rolodex of Living Legends and NEW modern masters.
I've spoken with or emailed scores of successful Entrepreneurs.
Now, during the "discussion" on if there was an exact winning formula for copywriting that insured success...and after Ewen posted the link to Yale's site...
it made me think of how, even within big companies and small enterprises there is a need to get outside the box and get outside expertise.
Well, me and few of the old timers, who actually ran ads back in the glorious 70's have been communicating for several years...we have talked about doing a project...
codename: Share Before We're Dead.
In additon to these old dogs of marketing, the project a couple of years ago required I identify and reach out to the NEW experts on Internet Marketing.
I did. I have a lot of them.
But, I realized the other day, I have huge gaps in my Rolodex. For example, I DON'T have any Hollywood Screenwriters other than HGL.
And that might be an area of great interest to WRITERS in general. This forum has shown that many copywriters can also write other things and some do it quite successfully.
So, I'd like to update my Rolodex. IF you would like to be in it, please send me an email with the subject header, ROLODEX. For now, it will be confidential...but the point of putting together such a list is to SHARE with each other and provide EXPERTS in areas where we may need some help.
FUN stuff. We think.
Hope the mods find this an appropriate post, if not, feel free to delete.
IF we all were to share our contacts (with their permission, of course)...imagine how much opportunity might present itself? Who knows...I don't. But then I don't know much of anything these days...
Anyhow...and to make the post somewhat relevant to COPYWRITING here is a link to one of my favorite OLD ads which sold gazillions of courses for this guy...some of you may remember the ads...
http://photos1.blogger.com/photoIncl...paragraphs.png
I'd bet something similar could work for bloggers and such. But not more than 5 dollars.
gjabi
- Jack Trout
- Jack Trout
Save Lives. Make Money. Henry Ford would endorse this!
Save Lives. Make Money. Henry Ford would endorse this!
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