I've got a website, Omega 3 Secrets - Uncover the secrets of Omega 3, designed as a direct-response campaign.
MY primary key phrase for now is "what is omega 3".
I'm able to get a ~5% CTR to my squeeze page, which then itself converts at 10% into subscribers. I've also asked subscribers what they want to get out of their free report (the opt-in freebie) and they've confirmed they want more info on Omega 3
So far so good. Not awesome by a long shot, I guess, but it's certainly viable traffic.
The signup feeds into a 7-day autoresponder series. My click rates from those emails go from 25% click-rate in the first email (36% open rate) down to a 5% click through rate by the last one (17% open rate) with an overall unsubscribe rate of 1% over the whole week.
So far, still good.
Then I get to the sales page - Omega 3 Secrets - Uncover the secrets of Omega 3
This is linked to (and clicked on) over the autoresponder series, and is also displayed after intial signup with a small box confirming the subscription.
But the sales rate here sucks. Less than 0.2% of the subscribers buy.
I've gone over the copy with 2 copywriters (maybe I didn't use good copywriters, or maybe they were good but just couldn't crack this particular salesletter, but there was never any improvement), and I'm at wits end.
I don't consider myself an expert copywriter by far, but I managed to get everything up to the sales letter just fine (and have several other info products that sell MUCH better)...
Any ideas of what the heck I'm doing that's so wrong?