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"Your" or "My" in Brand Name/Domain?

by EndGame
8 replies
Hi Copy Warriors.

I just wanted to see if any of you had tested out the difference between using "your" or"my" in a product, brand or domain name.

For example, which do you think would be better for a domain name?

1) Change Your Life .Com

Or...

2) Change My Life .Com

Which would be your preference as a copywriter, or what would be your preference as a customer/website visitor?
#brand #name or domain
  • Profile picture of the author swagcentral
    My life has more personal meaning.

    Your life seems sales-pitchy


    Originally Posted by EndGame View Post

    Hi Copy Warriors.

    I just wanted to see if any of you had tested out the difference between using "your" or"my" in a product, brand or domain name.

    For example, which do you think would be better for a domain name?

    1) Change Your Life .Com

    Or...

    2) Change My Life .Com

    Which would be your preference as a copywriter, or what would be your preference as a customer/website visitor?
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    • Profile picture of the author Pauly60451
      I'd go with "my." Think of how someone searches, in this case, to change their life. Would they type change my life or change your life?
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      • Profile picture of the author marciayudkin
        Hi there,

        I run a naming service, and I can tell you that we've had clients whose main reason in hiring us to come up with a new name is that they discovered that customers cannot remember the difference between "Your" and "My" in trying to recall the name of a domain they'd visited.

        By this measure, they are both trouble.

        Marcia Yudkin
        Signature
        Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author Alastair McDermott
    I had a project with precisely this issue, we went with "My" for the more personal but we also bought the "your" .com just in case
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  • Profile picture of the author Spastabetic
    I agree with Pauly60451, I have a couple webpages with your and my in them, you know "solve my problem now" or "solve your problem now" and I'm pretty high up google for both and the use of "my" wins hands down.

    People DO search for "solve my problem" and they mean it. I'd go with 'my'.
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  • Profile picture of the author tagged
    I think "your" is the more appropriate. Cause you are rendering services to YOUR costumers.
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  • Profile picture of the author MLDerk
    My vote, if I had to choose, would be "your." Since I didn't write the article(s), website name, etc., "my" doesn't seem quite right. However, if I were purchasing the domain name, I would buy both just to cover all the bases. Or, instead, maybe name the website something like, "Life Changing Tips." (Of course, an intense keyword search would help guide my choice.)
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  • Profile picture of the author EndGame
    Thanks for all the input and advice.

    I didn't think many people would search for the exact brand name I was thinking of, and I was right. As it is, I did some keyword research on a similar phrase and found some interesting results, and had some new ideas for some content and traffic generation.

    Thank you all for the input!

    I have decided to follow the advice here, and order both. One is going to re-direct to the other. The site with "your" will probably redirect to "my". But I'll probably split-test this thinking.

    Thanks for all the input.
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