There was a toy when I was a kid. It was a picture of a bald headed man inside a plastic case. There were iron filings on the bottom.
Attached to the side was a magnetic pen. It was a magnet in the shape of a pen.
YOU could manipulate the iron filings from beneath the board. You could give the guy a beard, a mustache and as much hair as you wanted.
NOW for copywriting.
Your copy, be it on a screen, in a paper or magazine or other media...
is your attempt to move the iron filings with a magnet.
OK. How about this...
Your visitor/reader has just stepped onto your giant field. They have iron shoes on, you turn on the magnet, and they go where you want them to.
Another TOY from long ago...the vibrating football field. The players had Scotch tape like feet and when the field vibrated, they moved.
You are in control of MANIPULATING your reader to follow the path to your goal line...and IF it is also their goal line...touchdown.
You can take control of someone's thoughts, be it for a few seconds, or in some cases, for a lifetime...if you start out to do so.
The copywriters using NLP technique are certainly manipulating their readers...they have taken contol, like a Rod Serling...and have caused the reader to enter their own Twilight Zone.
Then, at the end of the show, presumably, the control is returned to the viewer/reader/prospect.
Take control of the MAGNET and ask yourself what you want the iron filings to do...what do you want that bald headed guy to look like when YOU are finished with him.
This may (or may not) give a couple of you a lightbulb moment.
PS. Can't tell you why this metaphor popped into my head. I was just reading a Vin Montello post when, WHAMO...which is another toy to be discussed at a future time.