Where am i going wrong?

by 14 replies
16
Hi All

I have been working a site for a while and written and re-written the text for the squeeze page but I am just not getting conversions.

I would be most grateful if someone can review the squeeze and let me know any initial thoughts as I am going mildly crazy here trying to work it out

The required actions is for visitors to sign for a free ebook which builds the list to sell the other products etc.

Any thoughts would be gratefully received.

I cannot yet post links but the website is thednaof dot com
#copywriting #wrong
  • I can't critique your copy but I can tell you that when viewed with 1024x768 screen resolution I can't even see your whole popup. Can't read the top of the title, for example, or see the bottom without scrolling. It's too tall.

    At my site, 10% of my visitors use this resolution. If you include other resolutions that are 768 or shorter in height, especially phones which make up a lot of traffic these days, there could be 25% of your traffic or more who can't see your opt-in correctly. (I know phones adjust, but I don't have one so I don't know how well.)
    • [1] reply
    • Thanks so much for the response. The danger of using high res screens I guess.

      I will make some adjustments now and try running it in a VM with different res. I have tested it on iPhones and iPads and see to resize a bit better.

      Thanks for taking the time thought
      • [1] reply
  • James,

    On my notebook computer the resolution is set to 1366x768, and the top of the initial pop-up is just a little bit larger than the screen. It is impossible for me to find the "X" to close the pop-up and read your page. Your pop-up needs to be smaller. I can't even get to your page because of the pop-up.

    What I read on the pop-up talks about what you want, "To celebrate the official launch of the DNA of Success in September, we have put together..." and "All we need is your name and email address and we will..."

    People don't care about us - the owners/creators of the website. They only care about what is in it for them. Talk about them and why they need to get this free something.

    My 2 cents.

    :-Don
  • I got the pop up first thing and signed up.

    Then, I visited all the pages and everytime I came back to home page...there was that very annoying oversized pop up.

    You need to learn to set it to come up ONCE, if someone signs up. Otherwise, it will chase people away.

    Also, does everyone know what DNA is?

    I, like the others, couldn't stay around and read the site...still have no clue what it is about.

    gjabiz
  • Just the name alone probably drives away customers.

    "The DNA Of".

    Not good...won't work.

    If you had millions to do "branding" advertising to get the name recognizable, you'd still be struggling to make it sound right.

    I'd scrap the name and start over.

    I'll leave my critique at that.
    • [1] reply
    • Hey Guys

      Thanks for the honesty and openness on this. Certainly gives me food for thought and I will immediately remove the pop over to see if that helps at all as the main page has a sign up anyway.

      However the most disturbing piece is that after reading it you still don't now what its about - the is great (but hard) feedback and makes me think the whole process.

      I guess the process of failing quicker to get to the right result, starts here!

      Appreciate your time.

      The pop over is history!

      James
  • [DELETED]
    • [1] reply
    • In Britian it is the law that all business websites have full contact details clearly visible.

      There are none on your Contact Us or About Us pages.


      And sorry, I also have to agree that the name is very hard to get a grip on, it just sounds very clumsy indeed.

      Plus it has NOTHING to do with DNA, heh.
  • The whole site needs to be dumbed down. It's simply too
    clever in both the fancy flash banner and the language.

    People don't want to have to work out what you are
    trying to say but get it on the first read. If your
    visitors have to decipher your message then you
    wouldn't have to decipher the results.

    This is a tough message because I know that
    you worked hard on the page but it's one of
    those sites that makes the owner feel good
    but simply would not sell.

    -I would get rid of the flash banner
    -choose another name for the product
    -be a lot more SPECIFIC about what you are selling
    -what is "success"? More money, health, better relationships ..?
    You have to make this clear.
    -Use more ACTIVE statements instead of the passive.

    For example you have:
    "This should be:



    -Ray Edwards
  • Your seriously need to improve your sites design (just saw the DNA one) its hard to read and harsh on the eyes.
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