I am sitting here trying to write and it seems everything I put down is giving off the vibe of "being too good to be true".
I cant get over it. Everything is sounding scammy.
We dont have testimonials (thats why we are doing this) so I cant use 3rd party credibility.
This is a mailing to a cold non-customer list, never wrote to them before.
This is a $500 service we are trying to get people to take on (with a small monthly fee afterwards).
So my fellow copywriting warriors, what tips can you give, in regards to selling a free product?