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What's wrong with my ad?

by uabclst
13 replies
Hi, I have an ad (see sig below) on WF. I'm offering a good service to a price that's far below any competitor I know of. Yet I get very few clients.
So I guess there must be something wrong with my ad.
I would be thankful if someone could give me some feedback about what's wrong with the ad. Thanks
#wrong
  • Profile picture of the author tommen
    Hey uabclst, your ad has no call to action and it does not give a good reason why anyone would click on it.

    Why not say something like:

    Click here now for almost free Google news press releases that will .....

    or something like that.
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  • Profile picture of the author Studio13
    Couple points.

    Even though you've priced yourself below competitors, there is nothing for me to compare your offer against in your ad. I just have to 'take your word for it' that those prices are inexpensive. Also, a $29-49 price point on WF is way above 'almost free' in my mind, so you might want to consider making your headline benefit, not price centric.Bottom line: Consider putting together a price comparison table, you and top competitors to give a visual representation and proof that you are indeed priced lower and offer similar service.

    Also, I don't see a shrivel of sizzle. Not many features either. Make a bullet-list of the benefits a $29 press release will give me. I don't want a press release remember, I want fast cars, hot chicks and lots of money without doing any work.

    Start there, PM me if you want some custom work on your ad. Maybe we can work out a trade.
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    • Profile picture of the author Summertime Dress
      The comments by other warriors who bought will kill your sale. I don't think any amount of new copy will help. I would delete and start over.
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  • Profile picture of the author MoneyMagnetMagnate
    Just a thought, but I see "almost free" and I already see there's a catch and may not want to pursue further?
    Maybe switching the tag around for a teaser might work?

    Instead of:
    Now You Can Get Almost Free Organic Traffic Instantly!

    Try something like:
    Free Organic Traffic Instantly? - Well Almost!

    This way they are spurred to read on as they are still uncertain what the 'organic traffic' is "almost" yet...
    almost free?...or almost instantly?

    This would lead to value points that show both the merits of the price by comparison, and how fast it is to get the organic traffic.
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  • Profile picture of the author Cam Connor
    Originally Posted by uabclst View Post

    Hi, I have an ad (see sig below) on WF. I'm offering a good service to a price that's far below any competitor I know of. Yet I get very few clients.
    So I guess there must be something wrong with my ad.
    I would be thankful if someone could give me some feedback about what's wrong with the ad. Thanks
    Make a big bold headline, and make it way more compelling, because that's where you'll be losing a ton of your sales. Most people on these forums it seems are offering some type of SEO, why is your organic traffic "Almost" free?
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    • Profile picture of the author uabclst
      Thanks for all comments. Very helpful.

      Maybe I should use prices for single press releases instead? I mean the $49 is per year i.e $49/356 = about 15c per press release (that's why I consider them almost free). The cheapest GN PR I've seen at competitors is about $5 per press release.

      Good idea about price comparison table with other sites and making it more compelling.

      Or maybe start it all over as someone suggested. But then I'll lose the high visitors number that attracts some to look closer.

      Would it be better to have PayPal buttons directly on the ad instead of at the squeeze page (which has basically the same info as the ad)? The stats shows that maybe 1 out of 100 visitors actually signs up.

      I will probably PM some of you to work something out.
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  • Profile picture of the author The Copy Nazi
    Banned
    "Almost Free" is killing this from the off. You could get away with it if you qualified it better and/or had some fun with it.

    "I say "almost free" because it's ...well..."almost" but not quite "free". Its the closest you'll get to a free Google News Press Release.

    Empowered News - the almost but not quite free Google News Press Release."
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    • Profile picture of the author Cam Connor
      Yea man, I would definitely mention the 15cent article thing, very appealing.
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  • Profile picture of the author KimboJim
    The ad looks a little too keyword-centric to me, I feel like I am catching the keywords when I am reading the offer. Instead, make the writing look a little more natural. I also think you mention the word "almost" just a little too often.

    Not only that, but the offer itself is a little boring. I tried not to, but I found myself skimming it when I wanted to read the entire thing. I would say to make the beginning copy shorter, tighten it up, and really give me something to drool over.

    I also agree that some bullet points would help draw attention to the different plans.
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  • Profile picture of the author m30jake
    Why not something like....

    Want free organic traffic? Click here now!! You will not regret it.
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