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When everything on the Internet is on Sale...

by Cam Connor
9 replies
How do you convince your readers that your product, is ACTUALLY on Sale?

Any Thoughts?
#internet #sale
  • Profile picture of the author Raydal
    You PROVE the original price's value. Show how happy
    those people are who paid the full price for your
    product or service and the battle is half won.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author Cam Connor
      Originally Posted by Raydal View Post

      You PROVE the original price's value. Show how happy
      those people are who paid the full price for your
      product or service and the battle is half won.

      -Ray Edwards
      That's what I typically do, and it works pretty well, BUT, I was wondering if anyone had some other ideas on how to accomplish this? It's definitely a Copywriter's most difficult tasks, (or at least one of them).
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      • Profile picture of the author Azarna
        You could state something like 'This product was previously sold at $X from 3 April 2010 - 4 September 2011.'

        I guess it is very hard to prove it. Of course, legally if you are claiming something is on sale then you have to comply with specifics as to how long and how widespread the previous price was. I am not sure you have to have actually SOLD any at the previous price, just that you must have offered it for sale for a decent length of time etc.

        Just saying the timespan you sold/offered it at the previous price would, IMHO, look good, makes you seem more trasparent. I am always suspicious because, as you rightly say, 'everying on the internet is on sale'
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      • Profile picture of the author Raydal
        Originally Posted by Cam Connor View Post

        That's what I typically do, and it works pretty well, BUT, I was wondering if anyone had some other ideas on how to accomplish this? It's definitely a Copywriter's most difficult tasks, (or at least one of them).

        Well I gave you the short answer to your question, but the
        long answer can be found in the book SPIN SELLING by
        Neil Rackham. You can get it on Amazon.

        -Ray Edwards
        Signature
        The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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        • Profile picture of the author Steve The Copywriter
          Cam,

          I can see how difficult and legally fraught it can be to say "Sale."

          Instead you could say "Special Offer." (Deal, Promotion,you name it).

          It's good to tie it into an event - because it give a strong "reason why."

          For example.

          It's "Our 7th Successful Year In The Business"

          It's "Our Autumn Special"

          It's "Our Special Celebration Because We Have Just Gained Our 10,000th Customer"

          It's "To Reward All Our Faithful And Delighted Customers"

          It's "For Everyone Who Responds Within 48 hours"

          (It's great to inject as much scarcity as you possibly can).


          Hope this helps a bit.
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          http://www.warriorforum.com/warriors...right-now.html
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  • Profile picture of the author the lord
    I'm saying this technique has been my practice so I am 100% sure that my theory will work.

    I will also give testimony of my buyers are managed by implementing the strategy of me.

    Give them bonuses and full warranty support as well.

    and also I do give the right price.
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    • Profile picture of the author Ross Bowring
      You can show screenshots of orders you've received for the product at the higher price.

      You can get a testimonial from a customer who paid the "old" price saying how annoyed they are (in a nice way) about your new discounted price.

      --- Ross
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  • Profile picture of the author BartsTreasures
    The simplest way is to build two websites...one at the regular price, the other at the special price...the special price has a text link to the regular priced page to 'prove' it sells at the regular price but that the prospect has gained special access to the lower price offering.
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  • Profile picture of the author EricMN
    A lot of good ideas have been mentioned so I'll just toss this into the mix even though it's a bit out there. . .

    This is kind of hard to do for a lot of products but I find it an awesome way to boost conversions and convince a sale. The idea is most definitely not mine as I first ran into it reading Triggers.

    Involvement. The prospect only gets the sale if they work for it. Make it so that the task is product related. If they complete it, they get a discount which entices them to buy. If they don't. . . it means they could probably do with buying to product since they aren't savvy with the material. Of course then, they have to pay full price which is a bonus for the client.

    Or. . . you can take them behind closed doors and let them know that just because you care about helping the customer with “your” product, you'll give them the sale anyways. It's a lot more work, but I think you'd make happier customers.

    It's tough, though. The involvement has to be clever and fun as opposed to mundane and tedious. I believe Sugarman used detecting spelling errors in his copy to get a discount on the spell checker he was selling.

    I have to admit – I’ve yet to use this particular method of involvement, so I can't attest to it from personal experience (though I will be very, very soon).

    Just a thought.
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