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The dilemma of hype vs. stuff that really works

by DrLegend
8 replies
Hi,

So, lately I've been having a lot of thoughts about my branding and the way I position myself and I am constantly bumping into the above dilemma.

You see, my site IS about dating and confidence for men. However, I am NOT offering "a quick three step solution for seducing the hottest girls", but rather an approach that if guys follow in a disciplined way they can get results FAR better than what is offered by a lot of so-called "seduction-gurus" (and also it's different, I work on their deepest inner confidence, where as most advice out there focuses on superficial techniques that don't work long term or to have high quality experiences).

However, how do I SELL that stuff, without having to tell guys that I offer the a quick fix solution to everything?

Today I've read some salespages of other dating sites and to be honest I was very amused by the ridiculousness of their promises. I have been exploring this area long enough to know that this is all hype and doesn't give lasting solutions.

But how do I sell this message?

Any ideas or similar experiences?

Thanks
Ivan
#dilemma #hype #stuff #works
  • Profile picture of the author Raydal
    You have a herculean task ahead of you. You're asking how to
    sell without being attractive. How to sell without persuading.

    People want quick fixes without any hard work. For example,
    if you have a weight loss product that gives results while
    the customer is sleeping then you'll be a billionaire. EXCEPT
    that it may not work as advertised.

    I understand your dilemma because you know that you have
    a better product than the other guy who is selling smoke
    and mirrors but his selling angle is more compelling.

    But you are asking how to change the human mind and
    that is the wrong question. You have to meet your customer
    where he is and take him where he wants to be.

    If you ignore where he is--wanting a quick fix--then you'll
    never be able to take him where he should be.

    What can I say? People.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author Steve The Copywriter
      Ray is absolutely right, people want quick fixes.

      Even when they've bought and been let down - they'll usually try again.

      And again and again.

      Eventually they may "get it" and realize there isn't a magic 3 step route to utopia and look for a more workable better answer.


      It won't be easy for you if you don't somehow give some kind of an instant solution.

      Because everybody else in your niche seems to.

      (maybe there is a part of your program that does).


      If not -

      You could position your product along the lines of -

      "Not A Quick Fix -That Will Only Let You Down

      Instead The Very Best Answer That Really Works - Here's Why..."

      (and it's not difficult to do - it's easy)


      Create a brilliant sales pitch.

      And make your offer absolutely irresistible.

      Hope this helps a bit.
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      http://www.warriorforum.com/warriors...right-now.html
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      • Profile picture of the author DrLegend
        I'm actually thinking of positioning myself in such a way, where I list all the standard "promises" and approaches of the gurus out there and prove how my system is actually BETTER (and even faster) solving these issues.

        I'm currently working on that. Let's see where I get to .

        Ivan
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  • Profile picture of the author Toniy
    Educate.

    Yes, what Ray and the others said is true. It's what I'd want to say, but since it's been said by a couple of guys smarter than me... I'm going to take a slightly different approach.

    You want to sell a long term solution for better results, right?

    That's tough, because it's not what people get off on.

    So you need to educate them.

    You need to explain in no uncertain terms, logically as well as emotionally, WHY the long term solution is BETTER than the short term solution.

    A couple of things that spring to mind are:

    - High failure rate of quick fix products
    - Smaller gains that aren't satisfying
    - Lead to more problems
    - Lead to more hurt
    - Lead to more frustration
    - The product creators of short term are there for the profit i.e. get you in and done with the first product asap so they can sell you 'volume 2'.

    .... you know, things like that.

    Tell a story for each one, connnect with them.

    But yeah... you really do need to come up with something that will make their lives better before their Paypal receipt hits their inbox.

    If you don't have one, find one, and work on that. Maybe a 'Day 1' or 'Week 1' Homework assignment or something...

    Regardless, You have a responsibility to educate your prospects as to why short termism will be the end of their romantic careers. That's your only option.

    Adam
    Signature
    Madness...
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    • Profile picture of the author DrLegend
      YES that's actually exactly my plan

      Thanks

      Originally Posted by Toniy View Post

      Educate.

      Yes, what Ray and the others said is true. It's what I'd want to say, but since it's been said by a couple of guys smarter than me... I'm going to take the opposite view.

      You want to sell a long term solution for better results, right?

      That's tough, because it's not what people get off on.

      So you need to educate them.

      You need to explain in no uncertain terms, logically as well as emotionally, WHY the long term solution is BETTER than the short term solution.

      A couple of things that spring to mind are:

      - High failure rate of quick fix products
      - Smaller gains that aren't satisfying
      - Lead to more problems
      - Lead to more hurt
      - Lead to more frustration
      - The product creators of short term are there for the profit i.e. get you in and done with the first product asap so they can sell you 'volume 2'.

      .... you know, things like that.

      You have a responsibility to educate your prospects as to why short termism will be the end of their romantic careers.

      Adam
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      • Profile picture of the author ThomasOMalley
        I don't really think you have a problem.

        Just tell your prospects what they want to hear and then give them the key information they really need in your product.

        For example, copy for internet marketing often states you will make a million dollars in a day...a bunch of bs. for sure. But it's still good copy if your product actually gives your audience the essential info. and how-to-stuff they need to make money online.

        If you don't pay heed to what Ray and others are saying, I think you'll be climbing a mountain higher than Mt. Everest and you won't make it.

        Best of luck,

        Thomas O'Malley
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  • Profile picture of the author BartsTreasures
    You can't get arounf human nature...people want quick fixes, no work needed solutions, and instant gratification...my idea would be a two pronged approach...1st, take the approach...

    Are you tired of all the so called "dating success books" that promise you hundreds of hot women but don't delliver? (then explain how/why yours is different...i.e. no shortcuts).

    That said, you want to give them SOME KIND of instant gratification too..even though your product is aimed at a long term solution, give them something short term they can do to get a small quick success to spur them on to work the longer term program. 10 places to meet women who WANT to converse with you...10 conversation starters that can be used anywhere....or such...

    Use your competition's "rediculous promises" to YOUR advantage... How many internet marketing product offers have I seen that say "This is not a get rich quick" scheme...that statement coupled with a strong long term benefit and short term measure of success adds credibility and want, need, desire for the product.

    If your product doesn't offer INSTANT results, zero in on specific instances where your product can immidiately help...i.e. Pg 27 How To Avoid Those Awkward Silences For Good...pg 129... 7 Simple Wardrobe Secrets Any Man Can Use To BOOST His Attractiveness ...etc. Pg. 115, How To Turn Rejection Into Attraction...or some such...

    I might buy the product now not just for the long term solution but just for what's on page such and such!!

    Hope this helps
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