447 Copywriters Wanted, One State

by ewenmack

Posted: 13 years ago 22 replies

COPY WRITING

Clayton Makepeace's client is one of those wanting to hire several.

Employment Search: Job Search Online at CareerBuilder

Copywriter Jobs, Employment in Florida | Indeed.com

Enjoy!

Best,
Ewen

#447 #copwriters #copywriters #state #wanted

Mark Andrews

Banned 13 years ago

CareerBuilder.com - If you put... Copywriter in the first box and just USA in the second box you'll get all 223 copywriting jobs come up, 16 of which have been placed in the past 24 hours.

Similarly for the second link indeed.com 2,208 copywriting jobs come up.

For copywriters in the UK Job Search | one search. all jobs. Indeed

Thanks Ewen, nice find.

Best,

Mark Andrews

[ 1 ] Thanks
1 reply

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Toniy

13 years ago

Originally Posted by Mark Andrews

Oh man... did anyone see the £450,000 per year one?

I think I've got a shot

Although... what do you think they'd really be looking for in a half mil copywriter?

Thanks
2 replies

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Mark Andrews

Banned 13 years ago

Originally Posted by Toniy

Oh man... did anyone see the £450,000 per year one?

I think I've got a shot

Although... what do you think they'd really be looking for in a half mil copywriter?

This one? Middleweight Creative Team

Thanks
1 reply

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Toniy 13 years ago

Originally Posted by Mark Andrews

This one? Middleweight Creative Team

YES!!

That's the bad boy right there...

It all just seems so incredibly vague, you know?
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- Mark Andrews Banned 13 years ago
  
  They usually are. Most of these ads are written by recruitment agency companies who write in the most stale, driest language possible. Scant little detail and about as emotionally engaging as a (fill in the blank.)
  
  I've been going through quite a few of them lately, they're all the same, they don't give away anything at all who you'll be working for or what the actual job role is. They drive me up the wall. It's like they're all talking double dutch.
  
  Take this one for example £65,000 a year ($100k)...
  
  My client is a Financial Services / Gaming organisation who is setting up its own standalone creative studio with its own profit and loss, and highly creative culture to bring all digital and integrated MarComms in-house. By doing so, they will aim to save around £2M pa, which they will re-invest into their creative output, taking innovative integrated campaigns to market.
  
  This is an exciting time to join as they are building a talented team of creative’s, UI Designer & Developers / copywriters, so real opportunities to grow and develop with a burgeoning culture!
  
  This studio will be responsible for creative collateral for 6 international sub-brands across UK, Pan –Asia and USA, so plenty of variety of work to be had....
  
  Tone of voice for these brands is fun and consumer lead, so they're looking for creative teams with a background within consumer / FMCG. As senior members of the creative studio, your remit will be to lead creative and shape the new studio output (which will be built and finished by November). You will be working across all TTL collateral including: e-marketing, mobile app, Digital, DTV, DM & Press. Opportunity’s will also arise for you to work alongside existing PR & Marketing team to look at stunt and gorilla campaigns.
  
  In return, they are offering a chance for you to join this highly successful company at pivotal point of its growth and development. You will be integral in implementing a new Creative Studio’s culture and creativity. My client is offering a large and rewarding benefits package including: performance related bonus, Health & Life insurance, Pension, Gym allowance, London season ticket loan, cycle to work scheme, childcare vouchers and many corporate discounts.
  
  If you are looking for a move from a large agency to somewhere you can really make a difference – this will be up your strada! For more information please send me you joint / individual CV’s and your creative team folio of work to blah blah blah...
  
  About as clear as bloody mud. :rolleyes:
  
  Thanks
  
  1 reply
  
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  Ken Strong 13 years ago
  
  Originally Posted by Mark Andrews
  
  Opportunity's will also arise for you to work alongside existing PR & Marketing team to look at stunt and gorilla campaigns.
  
  I'm not putting on a gorilla suit, no matter HOW much they pay me.
  
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max5ty

13 years ago

Originally Posted by Toniy

Oh man... did anyone see the £450,000 per year one?

I think I've got a shot

Although... what do you think they'd really be looking for in a half mil copywriter?

They're not looking for "A" copywriter, they're looking for a complete agency to work with them.

Thanks
1 reply

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Toniy 13 years ago

Originally Posted by max5ty

They're not looking for "A" copywriter, they're looking for a complete agency to work with them.

You seem to know a lot about this craziness Max... tell us more

Jabber... we had that at Hewlett-Packard before it became Pandion... it was a chat program.

In fact doesn't 'jabber' just mean 'spouting a load of bull****'?

And how did you decipher what they were looking for in amongst all that... 'jabber'?

Also...

Originally Posted by Ken Strong

I'm not putting on a gorilla suit, no matter HOW much they pay me.

EDIT: Jabber actually means "Talk rapidly and excitedly but with little sense."... so yeah we got it first time around :p
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Toniy

13 years ago

Oh my word... that thing sent me back momentarily to my time in a corporate surrounding where my soul was being actively crushed every moment of every single day.

about as emotionally engaging as a (fill in the blank.)

I'd go with 'Potato'.

Financial Services / Gaming

How can something seemingly so fun be twinned with the most tedious, numbing organisation in existence?

standalone creative studio with its own profit and loss, and highly creative culture to bring all digital and integrated MarComms in-house. By doing so, they will aim to save around £2M pa, which they will re-invest into their creative output, taking innovative integrated campaigns to market.

... what? Where do people learn to talk like that? How can someone say so much without actually saying anything at all?

I just wonder why a copywriter couldn't go directly to these agencies and say 'look... your job descriptions are god-awful and it makes me cry every time I try to read it... let me have a bash'...

But then I guess with the economy the way it is you could probably just post 'Job Available - £20,000 p.a.' and get an overwhelming response.

Damn the seller's market :p

Tone of voice for these brands is fun and consumer lead

I might be alone in this... but I just don't believe it.

And although I'm sure they meant 'led'... 'lead' is probably the only fitting imagery in the whole ad.

bloody mud

Now THAT is emotionally engaging, sir

Thanks
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Mark Andrews

Banned 13 years ago

I just sent the recruitment company (Zebra People) an email asking for a translation...

*****

Dear Lucy

I was wondering if you could please translate this advertisement into simple and plain English, only your style of writing a job description ad is about as clear as mud...

Re: http://www.managementtodayjobs.com/j...de?DCMP=INDEED

In plain English a translation if you don't mind?

Thanks.

Best regards,

Mark Andrews

*****

I wonder if I'll get a reply?

Thanks
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Raydal

13 years ago

Caveat: Most of these companies definition of "copywriting"
may turn out to be very different from ours.

Just look at the requirement for one position:

HS diploma is required, college degree in English or writing, or 2-3 years professional experience writing copy, preferably in an Internet company, is a plus.

They are mainly looking for general writers but for websites and
brochures so they say "copywriter". They themselves don't know
who a direct response copywriter is.

-Ray Edwards

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Toniy

13 years ago

Originally Posted by Raydal

Ray, that actually that reminds me of when I was making my bones writing articles and site content...

I had a guy ask me to write up the copy for the front page of his website... some kind of Canadian Pharmacy.

The job spec was 'compelling and persuasive, informative language please'.

I was charging $0.05 per word...

He then got upset because it wasn't exactly what he had in mind... I did a re-write and we parted ways.

I have a feeling he didn't know what the hell he should have been looking for

And at the time I certainly wasn't in a position to provide it.

Having said that, some people are just cheap.

Thanks

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Marc Rodill

13 years ago

Originally Posted by Raydal

Exactly. Copywriting is more like an afterthought. See:

Originally Posted by Mark Andrews

This is an exciting time to join as they are building a talented team of creative’s, UI Designer & Developers / copywriters, so real opportunities to grow and develop with a burgeoning culture!

'Cause those positions have so much in common. Mmhmm..

><

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Mark Andrews Banned 13 years ago

Originally Posted by Marc Rodill

'Cause those positions have so much in common. Mmhmm..

><

Not my words Marc, I was quoting them.

I certainly wouldn't word it like this.

Thought I should clear that point up.

Mark Andrews
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- warguru 13 years ago
  
  Quite a few of those ads are for mainstream agency copywriters, not direct response copywriters.
  
  Skills needed for that sort of "copywriting":
  -writing puns (so the agency looks clever and hip)
  -wordplay (so the agency looks clever and hip)
  -ability to think up CLLLEEEVVVEEERRR pictures and "concepts" (so the agency looks clever and hip)
  -willingness to dress all creative (branded t-shirt, hipster hair, thick rimmed glasses, etc, so the agency looks clever and hip)
  -familiarity with the latest cutting-edge-avant-garde-revolutionary-game-changing-never-seen-before-oh-my-god-what-is-it tech/apps. Like Facebook. (so the agency looks clever and hip)
  -the ability to suck up to your creative director (so you can continue to work in the agency that looks clever and hip)
  -the ability to talk about cool visuals with an art director (so one more person thinks you're clever and hip)
  
  The ability to deliver sales is pretty much a bonus.
  At best.
  
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  BrianMcLeod 13 years ago
  
  Originally Posted by warguru
  
  Quite a few of those ads are for mainstream agency copywriters, not direct response copywriters.
  
  That was pretty clever... and hip.
  
  And true.
  
  Thanks
  
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  Brian McLeod
  
  Direct Response Copywriting
  
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- Marc Rodill 13 years ago
  
  Originally Posted by Mark Andrews
  
  Not my words Marc, I was quoting them.
  
  I certainly wouldn't word it like this.
  
  Thought I should clear that point up.
  
  Mark Andrews
  
  Yeah my bad. I was poking fun. At them.
  
  They silly.
  
  Thanks
  
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Toniy

13 years ago

Originally Posted by Mark Andrews

I just sent the recruitment company (Zebra People) an email asking for a translation...

*****

Dear Lucy

I was wondering if you could please translate this advertisement into simple and plain English, only your style of writing a job description ad is about as clear as mud...

Re: Digital / Integrated Creative Team (AD & Copywriter) - Clientside with Zebra People | 319523

In plain English a translation if you don't mind?

Thanks.

Best regards,

Mark Andrews

*****

I wonder if I'll get a reply?

Ohhhhhhh I hope so...

Lucy's going to get upset

She probably wrote that, sat back and said... "Man... I sound SMART!"

Although I gotta say Mark, I get the feeling you wrote that email with the EXACT same expression you have on your face in your profile pic, but with a bit more 'chin'...

Thanks
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Madness...

1,208 Words And 93 Seconds Dedicated To The 'Not-Yet-Rich'

Utter Madness...

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Mark Andrews

Banned 13 years ago

I'm still trying to work out this line...

If you are looking for a move from a large agency to somewhere you can really make a difference - this will be up your strada!

Up my strada? :confused:

What's up my strada mean? I've never heard that line before in all my life lol. Something to do with Fiat maybe?

Very strange.

Mark shakes his head puzzled.

Thanks
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max5ty

13 years ago

Originally Posted by Mark Andrews

Strada is a term used in jabber advertising.

Thanks

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Toniy 13 years ago

Yeah I noticed that one too... but I've done some detective work and here's what I've found.

And the result:

I know we weren't expecting mind-blowing copy but the basic courtesy of not making up words...?

Incidentally I'm available for more detective work for those with the funds
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Utter Madness...
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EricMN

13 years ago

Originally Posted by Raydal

Great point, Ray.

When I first wanted to get into copywriting, I thought that latching onto a copywriting job was the best thing for me. I applied to a place, was hired, given my own desk with dual monitor set up. . .

Man was I ever corporate -- and straight out of university, too!

But then something happened.

Why wasn't I writing copy? I mean sure, I had the odd brochure. . . But why was I writing articles all the time (and having them picked apart because they didn't meet the company standard, something about being too informal and unprofessional). Any opportunity I had to write actual copy was rare if not absent. This wasn't a great way to use scarcity

Then I started talking to colleagues about direct response and my associates gave me nothing but blank stares. . .

"That's copywriting?????"

They were writing there for 3 months and they didn't even know what their job title entailed.

Needless to say I'm not there anymore.

Beware.

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447 Copywriters Wanted, One State

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