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For The Smokers In The Lounge...

by ewenmack
7 replies
Here's an ad by Eugene Schwartz on Stop Smoking.

http://sambacharach.com/bacharachblo...op-smoking.jpg

>Background to his famous speech

How to Have a 3 Hour Work Day! Lessons from Eugene Schwartz | Samuel Bacharach Blog

>His hard to find speech transcripts

http://www.hardtofindseminars.com/Tr...arz_Speech.pdf

>127 of his ads with their headlines

http://www.copywriting1.com/EugeneSc...eSwipeFile.pdf

Enjoy!

Best,
Ewen
#lounge #smokers
  • Profile picture of the author Andrew Gould
    Excellent stuff thanks Ewen, I've got a lot of Schwartz material but I can't recall having seen that particular ad before. And the transcripts are much appreciated too.

    Continuing the stop-smoking theme, here's an ad by French copywriter Christian Godefroy:

    Ad from European Top Marketer: Christian Godefroy
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    Andrew Gould

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  • Profile picture of the author Toniy
    Good stuff there Gents, thank you kindly

    Although man you KNOW just this week I realised smoking was the key to all my copywriting inspiration :p

    However... I want to say extra thanks for that blog post... really great find, cheers!
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  • Profile picture of the author Don Schenk
    Thank you (and Michael Senoff) for more Eugene Schwartz ads. That smoking ad looks vaguely familiar. I had quit smoking about 5 years before that 1975 ad, so I probably would not have read it all the way through back then.

    I had to laugh at this part, "If you smoke two packs a day, it now costs you $400 per year to support your habit." I think cigarettes are about $4 or $5 a pack now. So even at $4 a pack, 4 packs a day costs $5,840.00 per year!

    A few years ago I was on a ski trip to Whistler. While standing in line at the grocery store, I overheard the cashier tell the fellow in front of me a pack was $11. Yow!

    :-Don
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    Studies prove happier people have massively more success. It has worked for me. Use this one trick too... Click Here

    Total Competition Stomper - Simply the most powerful tactic your IM or Offline business will ever use... See it here!
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  • Profile picture of the author Toniy
    You know I was going to make that same crack about the $400 yearly cost

    But I thought to myself "No Ton, you gotta say something more than that to Ewan and Andrew... Hey I love that blog post!"

    But now I feel comfortable discussing it, yeah I bought a pack of 20 and a cheap lighter for a little more than £8 a couple of months back (bottom rung newsagents...).

    That's looking like $12.38 right now :p (Thanks xe.com )

    I was trying hard to figure out how long ago that ad was too, so thanks Don...

    Makes me wonder if the core science of ad copy writing will ever lose it's effectiveness... i.e. will human behaviour / psychology ever change that much?

    Or at least in the next 80 years or so, that's all I'm concerned about :p
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  • Profile picture of the author Steve The Copywriter
    Toniy,

    Rest assured human nature, behavior and psychology is unlikely to change in the near future.

    It's more or less been this way since adam met eve.

    Steve
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    http://www.warriorforum.com/warriors...right-now.html
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    • Profile picture of the author Toniy
      Originally Posted by Steve Copywriter View Post

      Toniy,

      Rest assured human nature, behavior and psychology is unlikely to change in the near future.

      It's more or less been this way since adam met eve.

      Steve
      I don't know any Eve, Steve...

      Only a polish girl called Eva and that was only about 2 years ago :p

      Alright, seriousing up

      I figured that it wouldn't... I mean the biggest advance in sales copy in the past 100 years has really only been the transfer from print to web page, right?

      And that's fine... if selling is simply the right application of knowledge regarding human motivation etc. then this skill will always be useful. Hell, it's influence in the purest form, no?

      I just had a moment's doubt when I took a look at the nonsense that goes on in the IM world... youtube / facebook / myspace trends etc. always the next big thing coming along.

      Forgot that the next big thing only gets to be the next big thing with guys like us working on it

      Sincerely,

      'Adam'

      (would you believe I so rarely get the chance to use that joke nowadays...? )
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