7 replies
...never proof your own material.

In my newsletter last Friday if meant to type, "She was six feet tall...of grandmotherly countenance..."

What I actually typed was, "She was six feet tall...of grandmotherly continence..."

I had read through it three times, but I knew the word was supposed to be countenance, so that's what I saw.

Thankfully, we always proof each other's stuff around here and my partner caught it. The buddy system keeps us safe.

So now, instead of several thousand customers making fun of me, I only have to deal with one smartass editrix and her amateur Freudian analysis.

Yay!
#reminder
  • Profile picture of the author The Copy Nazi
    Banned
    And yet you still write
    In my newsletter last Friday if meant to type
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    • Profile picture of the author Cam Connor
      Originally Posted by The Copy Nazi View Post

      And yet you still write
      Lol, you should have your buddy proof-read your posts before you post them.

      Just kidding, seriously though, good suggestion. I always proof-read my own stuff, and occasionally I slip up... Usually it works for me tho.
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    • Profile picture of the author Pusateri
      Originally Posted by The Copy Nazi View Post

      And yet you still write
      Ain't expectation blindness a bitch?
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  • Profile picture of the author laurencewins
    I do my own proofreading and rarely miss an error...except once when I did my own poofreading. LOLOL
    Signature

    Cheers, Laurence.
    Writer/Editor/Proofreader.

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  • Profile picture of the author RobBritt
    I'm lucky enough to have married a punctuation and grammar wizard who also has mental spellcheck. Or is She SpellChick? either way, I lucked out..

    Your mistake could have been worse. Could have been Grandmotherly incontinence which is somewhat common.. depending how old the Grandma is..

    in my newsletter I mean to hype _____.
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  • Profile picture of the author Raydal
    Another trick you may use if you don't have the
    luxury of the second pair of eyes is to place
    your writing in a different format before editing.

    For example, change the font, print it out
    and read it on paper rather than from the screen,
    upload it to your blog or website--if you
    simply place the writing in a different
    environment you'll pick up mistakes that
    you wouldn't otherwise.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Toniy
    That's awesome Ray thanks

    I don't have the luxury of having anyone I can trust to read my stuff... my mother, love her, would be my first choice but she's got PLENTY else to deal with outside of my nonsense.

    I sent one of my last ads to my buddy's new girlfriend, trying to help her feel like a part of the gang... took her a week.

    So I think re-formatting might be the way
    one smartass editrix and her amateur Freudian analysis.
    I know this is messed up but I want to meet this woman... woah...
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