I’ve been watching (and sporadically interacting) with this forum for about a year now.
I was attracted to this particular forum (and continue to be) because it’s one of the few places on the internet where writers converge to discuss all things copy.
It’s a great place for entrepreneurs to come and talk about the art of selling with the written word.
And there are quite a few amazing copywriters who frequent here that get it.
There’s also an abundance of wannabe-entrepreneurs posting their copy for feedback that quite obviously don’t get it.
Here’s the thing:
As writers and marketers, it’s our responsibility to flood the marketplace with dignity, honor… and truth.
It’s a representation of our very character to use the powerful written word for pimpin’ out (sorry about the expression) goods and services that actually offer value to the people who benefit.
As the economy continues to deteriorate, more and more junk is rearing its ugly head…
…Some of which we have the opportunity to witness here first, as people looking to make a buck insist on asking for feedback on stuff that quite frankly should never penetrate the marketplace to begin with.
That’s a shame.
I’m fortunate to have positioned myself well enough to get a lot of interest from entrepreneurs who want to use my copywriting services.
However, I can’t you how many times people email or call me looking for help to sell their product or service that SHOULD NEVER SEE THE LIGHT OF DAY!
As a writer, I can make a pile of dog excrement look shiny and appealing… as a lot of gifted copy-slingers on this forum can.
That being said…
…I don’t believe it’s honest to sell something that you don’t REALLY believe offers a genuine SOLUTION to whoever the target niche would be.
I mean, really, how many 8 page “ebooks,” crappy MLM supplements, or “guaranteed money-making formulas” can the internet possibly withstand?
…Here’s a quick question-filled checklist you should reference before starting to write about your product or service (or asking for feedback from copywriters on this forum):
***Does my product or service provide an authentic solution to the people I want to positively affect?
****Can I express or communicate the unique value of my solution is a way nobody has before?
*****Am I willing to adequately invest in my solution to maximize its potential impact?
******Am I capable of providing the necessary time to write the copy myself or hire the right professional who will begin as soon as he or she possibly can?
I’ll put it this way…
…If you don’t personally value and BELIEVE in the product or service you want to broadcast to the online universe enough to invest money into getting the project live, why are you even bothering at all?
There’s always a way to get your vision funded.
As long as it’s YOUR VISION!
And remember, while it’s a copywriter’s job (whether it’s you or someone you hire) to persuade your prospects to BUY NOW… if what you’re offering is a REAL SOLUTION, the copy simply needs to convey TRUTH.
The truth is powerful…
…And can inspire prospects to buy in a much more original way than using copy as a way to talk up something that has little or no REAL value.
P.S. It’s the first real cold, rainy day here in Mt. Shasta CA. I get a little more introspective in this kind of weather, especially when it first hits.