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the core copywriting emotion

by Quality Copywriter
8 replies
I studying what is known as "the golden thread of emotion" from one of the best copy guys in the world at the moment.

And was wondering if people could tell me what the core thing is that they feel as an internet marketer.

I have a good idea, being one myself. But what is the core thing that you feel on a daily basis when you are just getting started online ?


any responses appreciated

many thanks

Peter
#copywriting #core #emotion
  • Profile picture of the author Toniy
    Fear... Doubt... a healthy mixture of those probably.

    Suppress them and keep on going, forgetting about the £20k of debt hanging over you because you decided to 'make it'.

    But I'm an optimist, so not really representative of the rest of folks probably :p

    Would you care to explain more about your take on 'the golden thread of emotion'?
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    • Profile picture of the author Quality Copywriter
      sure the idea is that there is one core emotion that the prospect is feeling amoung all the thoughts and emotions they have and every sentence in the copy has to tug on this emotional thread so to speak.
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      "Peter Brennan is the real deal, In the first 12 hours we did $80k...and over $125k in the first week...if you want to be successful online, outsource your copywriting to Peter"
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      For 12 ways to sell more stuff to more people today...go to...www.peterbrennan.net
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  • Profile picture of the author RHert
    Depends on the day. When it's a good day and things are flowing I feel great, confident, happy. I know I can do this and love it.
    other days I stare at the screen and wonder "Why can't I think of a single thing to write? I know all of the information."
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  • Profile picture of the author Mark Andrews
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    Originally Posted by Quality Copywriter View Post

    I studying what is known as "the golden thread of emotion"...And was wondering if people could tell me what the core thing is that they feel...
    Wouldn't you just love to know darlin'?

    Orgasmic relief I think is the operative expression here, orgasmic relief, let's just leave it at that.

    Ahhhhhhhhhh. Lovelleyyy. Nothing like a jolly good piddle when you've crossing your legs for hours bustin' for a slash but couldn't go.
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    • Profile picture of the author Toniy
      Originally Posted by Toniy View Post

      Oh good... I thought for a moment there you were talking about when someone gets so excited they wet themselves
      Originally Posted by Mark Andrews View Post

      Wouldn't you just love to know darlin'?

      Orgasmic relief I think is the operative expression here, orgasmic relief, let's just leave it at that.

      Ahhhhhhhhhh. Lovelleyyy. Nothing like a jolly good piddle when you've crossing your legs for hours bustin' for a slash but couldn't go.
      Jesus... I think they call that 'hive mind'.
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  • Profile picture of the author Toniy
    Oh good... I thought for a moment there you were talking about when someone gets so excited they wet themselves

    The core emotion you're talking about can usually be found by simply asking yourself 'how would I feel'... a reasonably socially aware individual can usually come up with a pretty good answer.

    For example, I have never been turned down for a job after taking a job interview... I've never had a marriage that's been on the rocks.

    But I can imagine how it would feel and I can cater to those emotions... their thoughts, feelings, wants, hopes, dreams, desires, fears and frustrations.

    Maybe it's because I read a lot as a kid and watch a ton of films
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  • Profile picture of the author David Maschke
    I've noticed two basic descriptions of how people think about IM...

    1. Those who think of it as a video game. It's supposed to be fun and enjoyable

    2. And those who think of it as an incredibly serious business, where facts and figures count the most, and is not to be taken lightly.
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    I

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    • Profile picture of the author Toniy
      Originally Posted by David Maschke View Post

      I've noticed two basic descriptions of how people think about IM...

      1. Those who think of it as a video game. It's supposed to be fun and enjoyable

      2. And those who think of it as an incredibly serious business, where facts and figures count the most, and is not to be taken lightly.
      I don't want to speak for Mark but... I think we're in category 2.

      This is serious business...














      .......
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      Madness...
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