For cash-strapped DIY types like myself, which is the best downloadable book on web-based copywriting?
The book that opened your eyes, boosted your confidence and gave you a glow AFTER you'd already read a few such books?
What really rocked your brain?
I have some general copy knowledge, AIDA, benefits not features, that kinnda thing; am looking for the hardcore or advanced stuff.
Am looking for a single product, not a course and certainly not video?
This is your chance to shine! Tell us not only what's great but what's great about it?
*Boost your own sales because people will know you're an expert!
*Impress your friends!
*Save me money!
OK, that last one shouldn't be there...