Best Copywriting Book?

by AlanCarr 29 replies
Prove to the Warrior Forum You Really Know Your Stuff:

For cash-strapped DIY types like myself, which is the best downloadable book on web-based copywriting?

The book that opened your eyes, boosted your confidence and gave you a glow AFTER you'd already read a few such books?

What really rocked your brain?

I have some general copy knowledge, AIDA, benefits not features, that kinnda thing; am looking for the hardcore or advanced stuff.

Am looking for a single product, not a course and certainly not video?

This is your chance to shine! Tell us not only what's great but what's great about it?

*Boost your own sales because people will know you're an expert!

*Impress your friends!

*Save me money!

OK, that last one shouldn't be there...



B.
#copywriting #book #copywriting
Avatar of Unregistered
  • Profile picture of the author ZelimirGraf
    When it comes to web copywriting, I loved Michael Fortin`s "The Death of a sales letter". This is a must read if you haven`t gotten your hands on it yet.
    And it`s free! :-)
    {{ DiscussionBoard.errors[432774].message }}
    • Profile picture of the author Loren Woirhaye
      Lenny Eng's book on Clickbank is very good for a beginner,
      every bit as good as Maria Veloso's book on Web
      Copywriting - available in paperback only. I would
      start there. Bob Serling's ebook is supposed to be
      good but I doubt he covers all the layout and eye-tracking
      stuff Eng covers.

      The Make Your Site Sell ebook is free I think but it's bloated,
      dated, designed to sell site-sell.com and targeted at
      rank beginners.

      Paul Myers stuff, Michel Fortin, Clayton Makepeace, et al.
      all have powerful advice for free. Ultimately you just
      have to write everyday and get copywriting methods
      into your bones. No short cuts - but if you do it often
      enough and with enough commitment your thinking shifts
      and it gets much easier to write persuasively.
      {{ DiscussionBoard.errors[432966].message }}
      • Profile picture of the author TimCastleman
        There are a ton of great books both offline and online. I saw someone recommend Bob Serling's ebook and I think it is a great book (PM me if you want to know where to get a copy of it). The thing I like about his book is that he goes step by step in the writing process.

        Also get Adweek Guide To Copywriter by Joe Sugarman. Great book that would teach you a lot. Good luck.
        {{ DiscussionBoard.errors[433403].message }}
  • Profile picture of the author maximus242
    For online its the book "Power Copywriting For The Internet" By Bob Sterling, by a FAR margin the best Ebook you can buy.

    That said, I strongly recommend you go physical course instead. If I could only buy one book it would probably be The Adweek Copywriting Handbook due to its comprehensiveness or Breakthrough Advertising.

    For just starting out the Adweek Copywriting Handbook or Bob Sterlings book is your best bet. Breakthrough Advertising is written assuming you have read practically everything else first.

    If I were starting out and just needed one book I would probably get Sterlings book, because its so step by step. If I wanted to become a killer copywriter I would get Sugarmans book because it goes into more abstract concepts that you need to be aware of but its not as easy to implement.
    Signature

    xResponsive Advertising Agency | Direct Marketing | Online Advertising | Create Breakthrough Campaigns for Your Business http://xresponsive.com

    {{ DiscussionBoard.errors[433415].message }}
    • Profile picture of the author TimCastleman
      For online its the book "Power Copywriting For The Internet" By Bob Sterling, by a FAR margin the best Ebook you can buy.

      That said, I strongly recommend you go physical course instead. If I could only buy one book it would probably be The Adweek Copywriting Handbook due to its comprehensiveness or Breakthrough Advertising.

      For just starting out the Adweek Copywriting Handbook or Bob Sterlings book is your best bet. Breakthrough Advertising is written assuming you have read practically everything else first.

      If I were starting out and just needed one book I would probably get Sterlings book, because its so step by step. If I wanted to become a killer copywriter I would get Sugarmans book because it goes into more abstract concepts that you need to be aware of but its not as easy to implement.
      Is there an echo in here or did you just say the same two books I did ;-)

      I love both of these books and for less than $50 you can get a world class copywriting education.
      {{ DiscussionBoard.errors[433748].message }}
    • Profile picture of the author SweetPea
      Originally Posted by maximus242 View Post

      For online its the book "Power Copywriting For The Internet" By Bob Sterling, by a FAR margin the best Ebook you can buy.
      I like Bob Sterling's book, too! my sister told me about this ebook and this is the best copywriting book I've read so far.
      {{ DiscussionBoard.errors[437628].message }}
      • Profile picture of the author Tekstar
        I've been searching for this book and obviously there are affiliate sellers for it as I've seen anything from $147 to $9.95 here Power Copywriting For The Internet

        Is there an official site for this? Has this book been updated at all?

        Seems like a good read but it's always nice to get the latest copy.

        -Bob
        {{ DiscussionBoard.errors[437707].message }}
  • Profile picture of the author maximus242
    Lol I didnt see your post until after I made my post. We must of made them at the same time. I guess great minds think alike. ;D
    Signature

    xResponsive Advertising Agency | Direct Marketing | Online Advertising | Create Breakthrough Campaigns for Your Business http://xresponsive.com

    {{ DiscussionBoard.errors[433781].message }}
  • Profile picture of the author Bigsofty
    Hi, thanks for the suggestions, keep em coming

    Have now read death of the salesletter and am nibbling my way through Gary Halbert's stuff. Tried to find the other 2 books mentioned but didn't like the $97 price tag on one, wasn't too sure about the site for the other. Will come back to them after a bit more Halbert nibbling.


    B.

    PS Just did a search for Lenny Eng. I dunno, maybe I'm fussy but I spot one serious slip-up and I grow wary and hit the back button.

    "So what did he do? Well he went out and did what most people did. He went out and bought everything he could on website copywriting.

    He spent thousands of $ dollars on research... from low priced ebooks to high priced seminar tapes and manuals. I studied the works of some of the biggest names in advertising!"

    The copywriting for his own book and he screws up 3rd person perspective with a typo..

    Mmm.

    The book may be good but I wouldn't hire someone who makes such a basic error and worse, never gets round to spotting it.


    B.
    Signature

    This man is living his dream. Are you...?
    www.copywriter-ac.com

    {{ DiscussionBoard.errors[435890].message }}
  • Profile picture of the author Loren Woirhaye
    You are truly bewildered my friend. You've found a reseller's
    site, not Lenny's site - and read the copy of somebody who
    bought the resale rights to the book and for some reason
    wrote his own salesletter for it.
    {{ DiscussionBoard.errors[436124].message }}
  • Profile picture of the author Bigsofty
    Loren, is this the proper page?

    Confessions of a Website Copywriter

    "I've studied thousands of winning controls in both online and offline environments, and in both lead generation and direct sales. I've scientifically analyzed how these controls worked and why.
    I've used this powerful knowledge to create high conversion websites for some of the biggest clients in the world. This includes one of the world's the largest affiliate networking companies, America's biggest book publicist and even a famous movie director.
    Today, clients routines pay me up to $6,000 for a basic sales letter. And they consider this fee a bargain because they know their investment is always returned with interest."

    Should be "routinely"...

    But you get kudos for pointing it out


    B.
    Signature

    This man is living his dream. Are you...?
    www.copywriter-ac.com

    {{ DiscussionBoard.errors[436135].message }}
  • Profile picture of the author bambi211
    That book of Michael Fortin (I forgot the title) is a good read and a must have for budding internet writer.
    {{ DiscussionBoard.errors[436583].message }}
  • Profile picture of the author Bigsofty
    Cheers for that find Tekstar, am currently reading it..




    B.
    Signature

    This man is living his dream. Are you...?
    www.copywriter-ac.com

    {{ DiscussionBoard.errors[437937].message }}
    • Profile picture of the author TimCastleman
      Cheers for that find Tekstar, am currently reading it..
      Lol Bigsofty. Always about the price.

      As far as I know there was only one edition of it. I offered a copy of this plus the another book that has a lot of control pieces to BigSofty, but I guess half price with half the info was good enough

      The book is great and worth printing out. I admire Bob's ability to break stuff down into simple and actionable steps.

      Once you're done reading it I would spend the money and get the Adweek guide to copywriting.

      Great and easy read.

      Best to all.
      {{ DiscussionBoard.errors[437957].message }}
  • Profile picture of the author Bigsofty
    Well it came with 4 audio interviews too

    Actually it was mainly down to my slow internet speed. I tried 3 times earlier to get this forum to load so I could get your email address, as I'd deleted the notification email. Paypal loaded OK, Yahoo was OK but this forum was just hanging. Not the forum's fault, my miserable Borneo internet connection. Sometimes certain sites just don't work for me, including my own.

    I clicked the order button to see if Clickbank would load OK and it sprang up near instantly.

    If it helps I do feel guilty

    Regarding the 2nd book, at this stage a single step by step book is probably what I need most. I did actually study this stuff before, many years ago, and got information overload and need a solid refresher, not the overload thing again.

    Am about 1/3 through it at present, though the actual steps will take a lot longer. Am also reading, in paperback, "Rich Dad Poor Dad", an old classic I read years ago but having spotted it in Borneo of all places am reading again.

    Well I'm a happy bunny, thanks for all the replies and to those who didn't get a thank you thingy I tried but there seems to be some limit to how often that button works?

    Hope the thread keeps going though...



    B.
    Signature

    This man is living his dream. Are you...?
    www.copywriter-ac.com

    {{ DiscussionBoard.errors[438046].message }}
    • Profile picture of the author Tekstar
      Bigsofty,

      Who were the 4 audio interviews with?

      Looks like I'll have to get this book as well.

      Does Bob serling have a site of his own? Probbaly should just google his name.

      -Bob
      {{ DiscussionBoard.errors[438085].message }}
  • Profile picture of the author Bigsofty
    There's Corey Rudle, Joe Vitale, Audri Lanford, Marlon Sanders and someone else.

    I've listened for a few seconds of each to ensure downloaded OK. Sound quality isn't great but you can hear it.

    The book does tend to follow the "tell em what you're gonna tell em, tell em, tell em what you told em" format, which is a bit wasteful, plus a third of the page is helpfully blank for writing notes, so perhaps more like 50 pages of meat rather than the 150 or so described.

    Seems useful stuff though and the kind of slap round the head I needed


    B.
    Signature

    This man is living his dream. Are you...?
    www.copywriter-ac.com

    {{ DiscussionBoard.errors[438141].message }}
  • Profile picture of the author gtrusler
    I found "Confessions of a Website Copywriter" to be very helpful.
    {{ DiscussionBoard.errors[440142].message }}
  • Profile picture of the author RickGueli
    Bob Serling and Gary Halbert have already been mentioned, but SPECIAL mention needs to be made of Dr. Harlan Kilstein's copywriting. Now there is a guy I for one am watching very, very closely

    Regards!
    Riccardo
    {{ DiscussionBoard.errors[440461].message }}
  • Profile picture of the author Raydal
    By far the best copywriting book is Breakthrough Advertising by Eugene Schwartz. And I've read more than a few.

    This book is NOT a beginner's book though and some people may think
    it too academic, but this should be REQUIRED reading for anyone in
    copywriting.

    Here are my other favorites: (Not all directly on copywriting.)

    The Ultimate Sales Letter by Dan s. Kennedy

    Advertising Secrets of The Written Word by Joe Sugarman

    The Copywriter's Handbook by Robert Bly

    Ogilvy On Advertising by David Ogilvy

    Confession of an Advertising Man by David Ogilvy

    Tested Advertising Methods by John Caples

    Web Copy That Sells by Maria Veloso

    Persuasive Online Copywriting by Bryan & Jeffrey Eisenberg

    Words That Sell by Richard Bayan

    Phrases That Sell by Edwards Werz & Sally Germain

    Net Words - Creating High Impact Online Copy by Nick Usborne

    Influence - The Psychology of Persuasion by Robert B. Cialdini

    On Writing Well by William Zinsser

    The Elements of Style by Strunk & White

    The Well-Fed Writer by Peter Bowerman

    How I Raised Myself From Failure To success In Selling by Frank Bettger

    Ziglar On Selling by Zig Ziglar

    Masters Of Advertising by J. George Frederic

    Scientific Advertising by Claude Hopkins


    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Let a VETERAN Copywriter and Teacher get your skills up to speed in little time.
    {{ DiscussionBoard.errors[441630].message }}
    • Profile picture of the author Mr. Thiago
      Banned
      Ray,

      What an excellent selection of books you have recommended,

      These books will totally give anyone money making skills for life.

      I do have to add one book to your list though.

      Joe Vitale's HYPNOTIC WRITING. < This is a must buy.
      {{ DiscussionBoard.errors[458986].message }}
    • Profile picture of the author David Maschke
      Originally Posted by Raydal View Post

      By far the best copywriting book is Breakthrough Advertising by Eugene Schwartz. And I've read more than a few.

      This book is NOT a beginner's book though and some people may think
      it too academic, but this should be REQUIRED reading for anyone in
      copywriting.

      That was a heavy book to read, and it blew me away. It went way beyond the same ole' same ole'. Isn't the book over fifty years old now too?

      Just like you said, there's a lot I have to learn first before I can truly appreciate what that book has to offer, but it's good to keep that material on the back burner

      Dave
      Signature

      I

      {{ DiscussionBoard.errors[1650682].message }}
  • Profile picture of the author Nido
    I will give you the two the took me from an immigrant who couldn't speak english over a decade ago to writing copy for a Dan Kennedy Platinum Member.

    1. The Gary Halbert Letter (Think someone had the link above)
    2. Ultimate Sales Letter by Dan Kennedy.

    My Buddy Ryan who I met at last years Glazer-Kennedy info. summit had an amazing story. He was a UPS truck driver who made something like 10k in the first 6 month's then read the ultimate sales letter book and went on to make $150k the last 6 month's of the year. Now he writes for Agora and he's last commision check he showed was for over 61k in one month. Not BAD.

    Anyways, start with those two and remember to just write write write and write some more. hope this helped
    Signature

    I dreamed of this and Now it happened: www.SevenFiguresOnline.com

    {{ DiscussionBoard.errors[441759].message }}
  • Profile picture of the author Johnny12345
    The best single book ever written about copywriting? Vic Schwab's "How to Write a Good Advertisement." It's about $15 at Amazon.

    Johnny
    {{ DiscussionBoard.errors[467216].message }}
  • Profile picture of the author gaptel
    Thanks for recomending these books
    {{ DiscussionBoard.errors[475638].message }}
  • Profile picture of the author mccflo99
    Get The Wizard Of Ads Trilogy by Roy H. Williams as well as Accidental Magic.

    These books will expand your mind more than anything you could possibly read when it comes to creating creative copy that sells.

    These books are little known to almost all online copywriters and are extremely slept on. Check them out.

    Chris
    Signature
    Copywriter With High Profile References...
    Click Here >>> Copywriter
    Personal Blog (Music Reviews, Bad Business, Poetry)...
    Click Here >>> http://www.ibechris.com
    {{ DiscussionBoard.errors[476086].message }}
    • Profile picture of the author MichelleCobbs
      Wow great suggestions thanks to all who have posted. I am very interested in starting with Bob's ebook I have done a search on google for it for his site no luck there. Does anyone have a valid link that will have the full ebook and not a sample chapter. I am looking for something for beginners Bob's ebook sounds like the one I should start with.

      Michelle
      {{ DiscussionBoard.errors[1650505].message }}
Avatar of Unregistered

Trending Topics