A few minutes ago, I was surfing the net for a few squeeze pages. This brought me to a realization.
As you may know, a squeeze page usually offers a free bribe in exchange of the lead's name and email. That squeeze page comes with a value of $37 or $19.97 or whatever.
From a copywriting POV, I find that unpractical. Instead, I want to make a suggestion. Feel free to critique it or improve it.
Instead of giving the value of $19.97, why don't you use the principle found in Cialdini's book?
<strike>Initial price $29.97</strike> |
FREE FOR A LIMITED TIME!
Of course, you could go one step forward and actually sell it. To do this, you could create a new landing page and have a link revealing how they can buy it for $29.97 instead of getting it for free.
I have also noticed an interesting pattern. Different bribe types work in different market types. For example, in the business opportunity field, the more, the better. If you provide them with a 32 page report and a 60 minutes HD video, you'll have a very happy list.
This is different from the dating niche. Here, I've saw that a magic, single oriented, bullet works best. For example, in the dating field they don't want an overview of the dating strategy. They want an opener or a way to get past a challenge.
I'm not sure but I would bet that this kind of differentiation appears in different niches too.
Here's an example:
Dating "4 Text Messages You Can Use Just After You've Got Her Phone Number" |
Business Opportunity: "The Online Traffic Blueprint: 54 Minutes Of Hard-Hitting, Practical Advice To Bring A Flood Of New Traffic To Your Website".
PS: How can I use the "strikethrough" feature here? Thank you.