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Direct Mail Piece headline

by Alex Cohen
5 replies
I've been getting mostly bookalogs and slim jims lately but got a magalog in the mail the other day.

I like the headline and sub head -

MEDICAL BOMBSHELL:
Pioneer in natural medicine rips
the veil off the "French Paradox!"

Can drinking red wine really help you live longer? And is
resveratrol from red wine really a "mircale" molecule?

Very effective word use in the headline. Lots of curiosity in both. And of course the big benefit: "live longer".

Alex
#direct #headline #mail #piece
  • Profile picture of the author ewenmack
    Also very topical now about French diets and Resveratrol.

    The Frenchman, Dr Dukan is named as the biggest breakout
    in Google Insights at the moment for diets, and has the #10 bestseller
    in books at Amazon.

    That market is still under served for it's size.

    Thanks for bringing it to my attention Alex.

    Best,
    Ewen
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    • Profile picture of the author sanjaypande
      I still like this one the best (I'm pretty sure it's a control):

      How The French
      Live 42 Percent
      Longer Than
      Everyone Else
      ... even though they eat like kings
      and smoke like chimneys!
      Harvard Med, Johns Hopkins and
      UC Davis Medical Research Results All Say YES!
      Signature

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    • Profile picture of the author Alex Cohen
      Originally Posted by ewenmack View Post

      Also very topical now about French diets and Resveratrol.

      The Frenchman, Dr Dukan is named as the biggest breakout
      in Google Insights at the moment for diets, and has the #10 bestseller
      in books at Amazon.

      That market is still under served for it's size.

      Thanks for bringing it to my attention Alex.

      Best,
      Ewen
      Good point Ewen. The headline rides the crest of a new miracle nutrient wave.

      Thanks.

      Alex
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