The ghost of Napoleon Hill woke me up at 3:23 am last night

Well, without getting too deep and significant.

I need things to be simple - it makes life so much easier.

Copywriting can easily be learnt (if you put the effort in - thank goodness it's not complicated).

Then look at 90% of the Ads you see - dreadful aren't they?

They miss 2,3,4 or more of the critical techniques that would dramatically boost the response.

And that's what makes us unique, we use our skills creating much better Ads making our clients lots more money.

Steve

You could choose a copywriting specialty such as autoresponder copy or launch copy.

Or you could target a specific market such as self defense or golf.

You could even narrow the focus further and combine the two, position yourself as the self defense launch expert for example.

Both for your own reference and for your client work I'd highly recommend this:

Amazon.com: How to Create a Million Dollar Unique...

There is a PDF version available with a few bonuses (How to Write a Unique Selling Proposition (USP)) but it's not really worth the extra.

When I'm doing long form sales letters, I get up to pee, eat, smoke, get coffee... basically anything that offers a viable distraction I take!

^ This is a hint, it's not my "specialty"


Recently I've began exploring video sales letters, and mastering the timed control and delivery of a message, as well as truly attempting to capture the spirit of the product or service with images, sounds, rythme and tempo of the presentation.


I can't help but loose track of time while doing this, and will almost pee my pants if I don't make a conscious effort to stop and tend to my physical needs.


^ This is my hint I might be on to something...

Studio... I think you're asking a deeper fundamental question: WHO do I like working with and what QUALITY of products or services do I most resonate with?

If you're totally inspired by the project and person or people you're working with, then it doesn't matter what medium or style of writing you're using to articulate the message.

I just wrote a small, sales-like letter for a boil product. It was boring. I distracted myself a multitude of times. Getting it done was tedious.

That being said...

It wasn't the style of writing that I had a problem with... it was the subject matter. It just didn't light a fire under my a$$.

So the type of people you attract (to acknowledge the mindset aspect of N.H.'s writings) are a reflection of the way you're positioning yourself as a copywriter... and as a person.

Maybe your own ad copy and brand is too generic. I don't know.

But it's up to you to decide HOW potential clients perceive you AND what kind of people are attracted to you in the first place.

Personally, I enjoy working with entrepreneurs who understand that growth is ESSENTIAL if they're going to achieve the level of financial success they've declared.

Part of what I excel at is helping clients structure their business model - and based on this interviewing process (that I put everyone through), I derive the brand, copy and call-to-action... as well as the medium or style we mutually decide will likely generate the most conversions.

So if I get a call from a outsourcing corporation, for instance, I'm not very likely the right fit for them because our mindsets are completely different. In other words, they just want me to originate copy that sells their message. However, if they were willing to let of go what doesn't work in their business model and go through the process of discovering what does, with me, then maybe I'd be an awesome fit.

Positioning is so much more than a cerebral process or business decision. The way you position yourself and your business tells people looking for copywriting a ton about you and whether or not you're like-minded enough to create a successful marketing campaign together.

...Video scripts are fun though...

There's the "Entry Barrier" principle.

The easier is too entry an industry, the harder it will be to achieve success.

For example, it's so damn hard to make money in MLM thanks to the "$200 entry kit" barrier.

The same in copywriting. There are a lot of copywriters. A LOT OF THEM.

There are a lot of content creators working as copywriters. There are a lot of people who value writing more than salesmanship.

And most of them come with a set of POE, point of entry benefits. The benefits required to be in this industry.

Now, to be better, different, higher priced, ask yourself - what is my point of benefit? Do I write faster than everyone else? Do I offer extra advice? Do I have a background in finance? Am I better in a certain niche?

I've wrote for a lot of niches. Some were pleasant. Others were not.

The only lesson I've learned from this was that if you take $750 for a project you don't like, that doesn't mean you'll perform as good as one you like.

In other words, it will take more time, you'll never put any kind of emotion in it and in the end ... you'll oscillate between giving a refund and moving forward.

Razvan

Differentiation gets you noticed.

Believability gets you the clients.

Establishing value gets you the high fees.

Alex