I'm selling tickets to a pop up restaurant.
I'm looking for bookings of 25-50, for staff christmas parties.
What I'd like some help with is assessing whether the tone i'm using here is too light? I am torn between the advice of experts who say "entertainment does not belong your sales message" and those who recommend keeping things light and personal with friendly touches of humour.
In my gaurantee, I offer to personally strip down to my underwear and run down 4 city blocks if they are not satisfied.
Things like this, I am not sure whether they will act as a hook or a deterrent.
I'm open to any general advice as well.
Here's the Email Copy
Any foodies on staff? Planned your staff christmas party yet?
I was out at lunch recently and a stranger at the next table said it best: "no one wants to help plan the staff christmas party, but they'll all complain about it behind your back if it's lame"
Here's a quick and easy solution for you. It's totally unique and the people you work with will think you're a genius!
My name is Matt and I'm contacting you from Swallow Tail Secret Super Club. We're a culinary event's and tours company in Vancouver, with a focus on local and even wild foraged ingredients.
Next month, we'll be launching Vancouver first entertainment-infused Pop-Up Restaurant. The whole pop up thing has been popular in cities like New York for a few years, but it's totally new and exciting for Vancouver! So if you work with any foodies, they will certainly be thrilled to hear about this.
Here's a quote from our press release, explaining what a Pop-Up Restaurant is:
"A Pop-Up Restaurant is where creativity in the kitchen is at it's highest level" Kort explains, "Renegade Chefs invite people into the back alleys of the city to hidden locations to experience conceptual, one time only menus"
The name of the pop-up is Down The Rabbit Hole.
Think Alice In Wonderland meets Fine Dining.
We've partnered with In The House theater group to create an interactive dining experience, blurring the line between entertainment and food.
You can expect The White Rabbit to take your coat, The Mad Hatter to serve you tea.
By the way, it's a BYO Wine party so your boss will love you for the cost savings and I can forward you our Sommelier's wine pairing list too. (Feel free to tell everyone you picked them yourself lol)
You'll each get 5 courses + entertainment + a cocktail.
The price for public is $129 per head, but I think you'll be more interested in the group rate at $99.
Dates: We are open for only 9 seatings, and then gone forever.
Dec 7-9 (sold out)
Thurs/Fri - 7pm Seating
Sat - 4pm or 8pm Seatings
Location: The Secret Location will be revealed to attendees one week before seating.
Dress Code: as fancy as you like
Vegetarian Menu Available
I guarantee, this will be the best staff party you've been to. In fact, if anyone in your staff thinks the party has a complaint, choose any street in Vancouver and I will personally strip down to my underwear and run down 4 blocks of it...Even in the snow.
Now, to reserve your seats, call me (Matt) at xxx-xxx-xxxx.
Look forward to speaking with you!
I don't know if you've got a boss you'll have to run this by, but if you do, here's what they will want to hear:
-Drinks are often the most costly thing about restaurants. BYO Wine/Beer means you save money...A LOT of money
-Staff parties are about team building. More often than not, everyone only comes because they know there'll be free drinks. This year, your team can share in an exciting and fun evening that they are sure to remember as "the coolest work party I've been to"
-And that means, moral goes up, productivity goes up, and someone might even bring you in a mug that says "#1 Boss"