Post Card Lead Generation Copy
The plan essentially goes like this.
Postcard -> Free Recorded Message
Free Recording -> Report
Report -> Sells Product
Monthly Newsletter -> Maintains relationship and gives opportunity to sell other stuff.
Anyway, I'm basically going to offer a free website if the business owner agrees to host their site with me for monthly fee.
Here's the copy I've came up with for the post card.
Call 1-800-XXX-XXXX For Free Recorded Message That Explains How.
The only purpose of the post card is to get people to call and listen to the free recorded message. Obviously I'll be targeting small businesses that do not have a website.
My recorded message will educate them how to choose a web designer.
The report will educate them on why they need a website.
So basically after they go through the system I have a prospect that's itching to buy my irresistible offer.
Anyway, sorry to ramble. What do you all think about the copy? I don't like the "That explains how" part, but I can't seem to come up with anything better yet.
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