Telephone Number on Your Copywriting Services Sales Letter?

I think it depends.

For me, I'm much more likely to pick up the phone and call you than spend 20 minutes filling out a form.

Well, to give you an idea I added my phone number to my Warrior for Hire ad and I was able to land 3 clients the first week because of it. I know this is not exactly sales copy, but it is to an extent. These clients all expressed they had been ripped off before and really liked the fact that they could talk to me on the phone before ordering.

Benjamin Ehinger

I agree with you guys - serious clients want to chat on the phone straight away when it comes to a service as involved as copywriting. But, hey, test and measure everything.

And, by the way, I believe you should put every contact method you can put on your sales pages (if you're willing to risk a bit of spam). Social media, skype, landline, mobile phone, your REAL PHYSICAL address. Give them everything to say you are a real person.

Different people prefer to use different communications media, but you don't what that medium is until after you've communicated with them - give them the power to choose, and they will choose you. Simple.

Sigh...Dude...if they really want YOU...they'll find a way - the rest are just tire-kickers.

I've discovered that if you're looking to market your copywriting services to those who market online, the majority of prospects reach out initially via Skype.

For me, the initial contact naturally leads to talking via Skype.

Once the relationship is been established, e-mail and phone are the preferred ways of communicating.

– Rick Duris

There's something called the DISC profile, which is a simplified version of Meyers-Briggs...divides people into four behavioral styles.

The C-type, which is a small percentage of the population (think Mr. Spock) like to communicate by email.

The S-types, which are the friendly, non-pushy folks (lots of them), might like to use email too because they're afraid to pick up the phone.

The D-types (pushy) and I-types (spinny, creative) will probably pick up the phone because they want answers NOW.

Have both options to communicate with you available, because you never know who your next prospect will be.

I would definitely include all forms of communication for your prospects to get in touch with you. You're just opening up your potential pool of customers and decreasing the friction that some people might have about using your services. I believe it adds a level of credibility especially when you're first starting out.

A lot also depends on the cost of your services. If you're on the upper end of the per hour or per project scale then it might take a conversation or two over the phone to have them sold. This is internet marketing BUT there are still some old-fashioned sales principles that ring true today.

Once you've developed a good reputation and have a fat pipeline of clients then you may limit the forms of contact to email. At that point you're looking to thin the herd a little bit with only serious customers. Your reputation will then bring you clients that are already sold on you as a copywriter.

I also find that it all depends on the market the person
is in. Most real estate agents and MLMers would want
to talk with you on the phone. And most owners of
brick and mortar companies will also want to talk first.

By far the majority of my clients I've never spoken to
just email back and forth. And some have spent high
5-figures without hearing my voice.

But for sure having a phone contact on your page
is good business sense.

-Ray Edwards

Hey Joe,

Whatchu doin' with my link in your thread?

Ok, bad Jimi Hendrix jokes aside...

There's a couple of things going on here:

The 20 minute consultation is in some ways the gauntlet of fire.

If you're full of it, I will know instantly... and vice versa.

If *I* am full of it, YOU will know instantly.

Fortunately, almost NO ONE who calls is full of it.

That's by design.

See, I already know that I've weeded out 80% of the time-wasters and knuckleheads before that initial call ever hits my phone.

Through a quick initial phone call, I can learn more about you, your business, your goals, your capacity to actually accomplish them... than I ever would through email, fax or fedex.

If you're a sharp marketer or seasoned entrepreneur, I want to blow your mind a little, and I probably will... because I want you to leave that call feeling JUICED, and you probably will.

There's absolutely zero chance that I am going to ever work on anything without having spoken directly to the principal - if for no other reason than having satisfied my own internal research criterion... ya know - that stuff you pay me to do for you.

Honestly, I can't readily imagine a business relationship of consequence that doesn't have that human connection involved. But I'm a phone guy...

So, should you put a phone CTA on your copywriting website?

That's entirely up to who you are and what you do.

It would be dumb to put a phone CTA if you're not a phone person. Marketing seppuku.

And so what about emails and lead capture forms?

I love it when I see a thoughtful well-crafted customer intake funnel that ferrets out important information without making the person on the other end feel like they're working too hard.

And I'm quite certain that prospects are equally impressed if not more so when they experience it.

So, if you're not a phone person - let your lead funnel do the talking (and the asking).

Anyway, thanks for asking.

Hope this explains the thinking behind my choices.