5 Tips to Become More Persuasive and Attract More Customers

That's Blair Warren's "One Sentence Persuasion" PDF you're talking about.

Here's the sentence as written:

"People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies."

And here's Blair's site where you can get the free PDF or his expanded version for a few bucks.

Blair Warren's One Sentence Persuasion Course

I haven't talked to Blair for a few years now - smart dude. Hope he's doing well these days.

Brian

That about sums it up. The more you learn about ways in which to persuade people the more successful you will be.
Thanks for the link Brian. It's definitely worth a look.

I think the most powerful method of persuasion is creating a commonality between yourself and the reader(s) you are trying to entice. When there's an initial trust factor which is hard to come by nowadays (thank you push buttons!) there's almost an increased expectancy of click's. That's what I've found at least.
Kiril, you mentioned something about throwing rocks at an enemy, could you go into that a bit more? It sounds very intriguing but all I can picture is a David and Goliath scenario.

Great points, Kiril. To add a different spin on it. . .

1. Get a hair cut

2. Get a shave

3. Dress professionally

4. Meet clients

5. Know what you're talking about


I listened to Mike Humphrey's interview with Doug D'anna the other week and I fell in love with his philosophy. The ability to just go out there and meet clients. Getting out from behind the screen and doing a little one on one -- letting your clients know. . .

This is who I am

This what I'm going to do for you

And you'll get no's. That's a given. But who cares? No one gets 100% conversion rate.

Knowing what you're talking about is crucial. We all know people buy on emotion, but I find that even when I target that emotion, skepticism comes rushing in in droves. There are tons of people and businesses that still don't understand the utility and benefits of direct response marketing.

The other day I had a conversation with someone who runs a fairly successful business. They didn't have a clue about advertising or getting their name into the public eye. Pretty amazing actually. . . it was nice because you knew they had a great product.

By the end of the conversation it was like a new world had opened up to them. But I had a handful of numbers to throw his way to open his eyes (logic can elicit emotion) and show him how his business could boom given the right steps. The rest was history.

Sometimes we have to explain the game before we boast how well we can play it. It gives meaning and relevance. More importantly it gives prospects a reason to need you.

I think politicians have perfected the use of those 5 tips.
They will justify people’s failures...
They will tell the electorate that the enemy is to blame for their problems...
They will portray themselves as the only choice that can nature dreams...
And this seems to work all the time...

It's interesting to see the plethora of great information about copywriting
you can get online for free but so few marketers implement them.

Knowing the rules and using the rules are two different things. All those
are great principles but the tire meets the road when you have to
apply them while writing a sales letter.

I say this because so many sales letter critiques I've done where
people miss using the most basic AIDA formula. You can get a
lot more fancier than that but you still need those elements
in your sales letter.

So it's great to know that you must "justify their failure" but
how you do this while selling your wares is where the challenge
lies.

-Ray Edwards

Love this sentence from Blair Warren in his "One sentence persuasion" ebook. Once I really understood this, writing copy really 'clicked'.

And you can see it in use by all the top marketers and successful people, and influencers around the world. So powerful. If there is one thing any markter or copywriter needs to 'get' it's this one sentence.

Stuart

I agree with you especially about number 1. I find that many clients don't know what they what their image to be. Figuring out what they wish themselves to be, and helping them market themselves as that is not only a way to get them going in the right direction, but also creates a transformation in how they view themselves as well.

I am really happy when a company takes an ad campaign I started, and then goes off of it long after my involvement with the start-up is over. It becomes something integral to their brand. It hasn't happened often in my career, but when I've created a piece of advertising or content that then becomes indispensable to the client, it feels great and is a nice ego booster when trying to get projects from higher paying and pickier clients.