Copywriting Tips From The Pros
So I've changed tact, changed direction and come up with simpler for you guys. Please, throw in your thoughts on this too.
Over the last few weeks I've been reading information from:
- Neville of AppSumo (Kopywriting Kourse)
- Joe Sugarman (Advertising Secrets Of The Written Word)
- Maria Veloso (Web Copy That Sells)
And while watching other videos and reading other tidbits I've made a few notes... and I wanted to share them with you guys.
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Make It Interesting. People don't want to watch boring, crappy movies or reading boring books.
Make it funny, make it engaging.... but remember your job is to sell, sell, sell.
All people don't like "something". If you can show people how to overcome what they don't like, then they'll buy your solution.
Entertain the reader - if only to hold their attention until you ask for the sale.
(When editing) Ask yourself - does this add to the reader's knowledge?
When I want to buy something, I first need to recognise that I have a need for it. Then, I need to find something that answers that need - and makes sense for my situation.
Your message must always be so compelling that it motivates the reader to do things not normally done.
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What advice and quotes on copywriting do you have or love? Maybe there was one thing that made it just 'click' for you - what was that?
BenPalmerWilson Copywriting
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