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Copywriting Tips From The Pros

by simondach
9 replies
Originally I was going to call this thread "Copywriting Courses You Need To Do", but felt that was a bit heavy.

So I've changed tact, changed direction and come up with simpler for you guys. Please, throw in your thoughts on this too.

Over the last few weeks I've been reading information from:
  • Neville of AppSumo (Kopywriting Kourse)
  • Joe Sugarman (Advertising Secrets Of The Written Word)
  • Maria Veloso (Web Copy That Sells)

And while watching other videos and reading other tidbits I've made a few notes... and I wanted to share them with you guys.

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Make It Interesting. People don't want to watch boring, crappy movies or reading boring books.

Make it funny, make it engaging.... but remember your job is to sell, sell, sell.

All people don't like "something". If you can show people how to overcome what they don't like, then they'll buy your solution.

Entertain the reader - if only to hold their attention until you ask for the sale.

(When editing) Ask yourself - does this add to the reader's knowledge?

When I want to buy something, I first need to recognise that I have a need for it. Then, I need to find something that answers that need - and makes sense for my situation.

Your message must always be so compelling that it motivates the reader to do things not normally done.

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What advice and quotes on copywriting do you have or love? Maybe there was one thing that made it just 'click' for you - what was that?
#copywriting #pros #tips
  • Profile picture of the author CharismaticMannequin
    Major tip: Sell the product through emotions, and back it up with logic.


    Pull the emotional strings of your audience - that's what will sell your product (or so I've read - currently training/studying copywriting myself). Then back all that up with logic (like features and benefits.)

    Hope this helps.
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  • Profile picture of the author abugah
    Thanks for the post…

    This is a very interesting topic that would make most copywriters compelled to comment.

    If I got you right, this what you should ensure your copy has…


    • A headline that seizes the attention of the most likely prospect.
    • A headline that is believable.
    • A headline that presents a compelling reasons to read one.
    • A lead that resonates powerfully with a significant number of best prospects.
    • A headline and lead that shows the prospects the urgency to read right now.
    • An opening that connects to the headline and lead.
    • Statements of fact are supported with evidence to make them believable.
    • The copy feels like a one-on-one conversation.
    • The emotional tone is appropriate to the subject matter.
    • The copy empathizes with the prospects.
    • The speed of the copy is right at every section.
    • Benefits of the product are dimensionalized to the level of the prospect.
    • The copy confronts the product objections before they arise.
    • The copy has sub-headlines that flow and are as strong as the main headline.
    • The guarantee restates the benefits or shows urgency for actions.
    • The prize is trivialized.
    • The copy addresses the desire for instant gratification.
    • Quick response or limited offer bonus is offered.
    • The closing makes it irresistible and only a moron would reject it.
    • The order form restates the benefits and appears simple.


    When I write copy that scores 100 % on those checkpoints I feel confident to submit it. Of course this is subjective, however when you have a checklist, you move closer to objectivity.

    I would like to hear your comments.
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  • Profile picture of the author MoneyMagnetMagnate
    Hi abugah...from your checklist - can you expand on "The prize is trivialized."?
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    • Profile picture of the author ThomasOMalley
      I think he means that "the price is trivialized" by making the price so small compared to the offer and the benefits that prospects are compelled to buy the product or service.
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  • Profile picture of the author abugah
    To trivialize a price is to make it insignificant, inconsequential, lacking importance, a bargain...

    You may say that it is only a few cents a day.
    Or say product costs less than two movie tickets.

    I hope that helps. Or?
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    • Profile picture of the author MoneyMagnetMagnate
      Originally Posted by abugah View Post

      To trivialize a price is to make it insignificant, inconsequential, lacking importance, a bargain...

      You may say that it is only a few cents a day.
      Or say product costs less than two movie tickets.

      I hope that helps. Or?
      I understand it was a typo now...you did not write "the price is trivialized" -
      you wrote "the prize is trivialized"...hence the confusion, and request for clarification. Thanks.
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  • Profile picture of the author The Copy Nazi
    Banned
    What advice do I have for you? For starters - make sure you get the quote right. It's "change tack" not "change tact". Which means the same as "change direction".

    Ditch the repetitive "you guys" and talk to me one on one.

    You guys...
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  • Profile picture of the author BrianMcLeod
    It's hard to argue with Ted Cooper's advice:

    1) Make a promise
    2) Prove it
    3) Ask for action
    4) Leave everything else out

    David Garfinkel elaborates a little on that here:

    World Copywriting Blog: Secret

    Interesting that the blog post above is almost 7 years old now!
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    Brian McLeod
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  • Profile picture of the author LaowtherKamia
    Banned
    [DELETED]
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