Please View and Critique My First Sales Page

14 replies
Hi,

I have been online for a long time but I have never really got going on a full long sales page.

To be honest, I have nowhere near the experience that you guys have - so if one or two of you could take a quick look at the proposed page and tell me anything glaringly 'wrong' or any tips that might increase its ROI, I would be hugely grateful.

Thanks so much.

Here is the proposed sales page for you to critique:

sales page

(Obviously it will be moved from there when being used out there in the world (ie Freelancer.com etc perhaps a (reduced price) WSO if things go well ...)

Thanks again,

All the best,

Sam
#critique #page #sales #view
  • Profile picture of the author Jason Kanigan
    I think it's all right, if a bit over the top (still trying to visualize the awesome beauty of a link pyramid). Kinda rolls me over with the adverbs. Some copywriter woke up on the orgasm side of the bed! (eww linkjuice)

    Really did like the "more small print" header, says honest explanation to me. The sentence starting that section was overlong, though.
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  • Profile picture of the author EricMN
    Without going into detail I think it's decent. I'm finding a lot of sales letters in this niche antagonizing software or systems only to give a new one. I'd think it's getting tiresome by now but research should be able to justify or eliminate my assumptions.

    A way you can get around the jargon you've developed is by saying something like

    "You don't have to know what a [jargon], [jargon], or [jargon] are to have them do [insert big benefit/promise here] for you. . . but in case you were wondering. . . [explain]"

    That way the reader doesn't have to dwell on them, but you still give them the authenticity and professionalism of the fancy terms.

    Another thing is 3 for the price of 2.

    I still have to pay for 2?!

    "And one is completely FREE" is better that "You still have to pay for 2"

    I'll leave te rest for others to chime in.

    Hope that helps.
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    • Profile picture of the author samd123
      Really helpful feedback guys - Thanks SO much -

      I've made the amendments suggested and am going to take it on the road - but anyone with any other suggestions, please the more criticism the stronger the page will become - I agree with Ken Blanchard when he said "Feedback is the breakfast of champions" - so Bring It On!

      All the best

      Sam
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      • Profile picture of the author RazvanRogoz
        Ok ...

        The first thing that jumped at me was the "info" domain. Why? Why not simply use a Dot Com? Info is almost useless for SEO ratings ...

        (I'll stop acting as someone who knows SEO now)

        The pre-head is generally used either to bring a credibility element or to call your target market. This will work too. But they are not looking to save time and money. Most people who want a good SERP position don't know how to do it. They want to do it fast and efficient.

        And they are more or less frustrated that classical SEO techniques are slow and inefficient.

        Second, stop trying to be cute. Let's say I'm your customer. I want to get my website on top of Google for some random keyword. I don't want to read poetry. I don't want to read metaphors. I want to understand clearly and simply what you've got for me.

        Also, I usually use only two colors when formatting. These are red and black. It's easier on the eye. But now seriously. Get rid of that sub-head. It's confusing, it's funny and it made me smile but it won't make you sales. I'm not joking. You can check it out for yourself

        The next paragraph the same. My friend, for GOD'S SAKE just tell me what it is, what it does and why it's important for me. This is not a creativity contest, it's a sales letter.

        I'm going to stop here.

        My advice: press the DELETE key. Then think about these four elements.

        1. Who I am.
        2. What I've got.
        3. Why it's important for you.
        4. What to do now.

        Write them down.

        Then, find a sales letter template, any (QUEST, 12 steps, whatever) and follow it.

        Good luck and thanks for making me smile

        Have a great day,
        Razvan

        PS: And it may keep me reading but paying money is a serious matter. It's not funny to pay you. So, while it's amusing and interesting, that doesn't actually make it sales-able.
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        • Profile picture of the author samd123
          Razvan,

          Im not sure I welcomed or agreed with all of your comments (example - this .info that you so freely abuse has spent the last year or two in the top ten for the keyword - small business SEO - and even today, after panda took the legs out from it, it is still rated by SEMRUSH.com as No.16 ... of 88.8million)

          Is advice like DELETE it all and start again really helpful?

          Thanks for your comment though. I cant say I enjoyed your patronising tone, but it was an interesting set of points of view nevertheless.

          All the best,

          Sam
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  • Profile picture of the author EricMN
    Remember samd123

    The best thing about this process is that some of us have an idea about how to do it better. . . but we really don't know for sure until it's tested.

    So take any and all advice you get with a grain of salt. You're willing to accept criticism and revise. That's more than most.

    If you hit a snag and things fall through, go back and revise and tweak it until it works. Use books, advice, your own experience and a little research and it will all start to come together.

    Good luck with your campaign.
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  • Profile picture of the author RickDuris
    samd123,

    I would test your page as is.

    Even though the copy needs improvement, there's something about it that gives the offer integrity.

    Since you're not "a professional copywriter," I think real buyers, interested in this type of service, will cut you some slack.

    The only other comment I'll make is that you should be open to testing the price.

    Good luck and much success,

    - Rick Duris
    Signature
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  • Profile picture of the author Chris Webb
    Biggest problem I had was figuring out what the offer was quickly.

    Personal taste, but I found the use of font sizes/colors a bit jarring - it's not clear in the top half what's a heading and what's body copy.
    Signature

    Hi I'm Chris and I run compelling.tv, a site dedicated to helping you to sell more with online video
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    • Profile picture of the author Azarna
      You have a domain name with the word Google in it - isn't that a potential issue?
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  • Profile picture of the author Dainis
    there's nothing wrong with pressing the delete key and just writing completely new versions from scratch every day, let's say, for 10 days in a row.

    i have several sites that dominate the search engines, and well -- i feel it is a common and unfortunate mistake for people to equate search engine position with profit.

    i think "google love rocket" is somehow hilarious and compelling.

    and even though i really have multiple 1st page listings, i don't know what

    "DOMINATES THE SERPS!"

    even means.

    so, on one level, you are using your technical language, but selling to people who don't know it. so, maybe concentrate on explaining to me, in common language, why what you are talking about is even important.

    also, i can't imagine that google love rocket is taken

    or serp love rocket dot com

    next, this one might come off as a bit mean, but the following makes me want to vomit:

    "A purpose built bespoke SENukeX run that will give you backlink URLs, GUARANTEED:"

    i am supposed to want a "bespoke SENukeX?" the word SE X with Nuke in the middle of it --- for backlinks?

    i mean, i figure i'll get ethical backlinks without asking for them if my content is good. or?

    also: i think those pictures make me want to hire you more than they make me want to buy your product.

    my mind goes: ok, you use all those gizmos and do what you need to do, if i see results, i'm happy. the last thing i want to add to my day is looking at more tech stuff.

    so, essentially, my suggestion is: take those fancy pictures and your compelling sincerity, add at least $1000 to the price tag, and sell your services instead.

    i mean, sure, sell the software or whatever it is, but really, sell the fact that you know how to use the gizmos, sell your personal attention, and then all those charts just make me go wow and think you're cool.

    if you want me to look at those charts, i want to go sailing.
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  • Profile picture of the author RadiniCopywriting
    I think the body copy is good, and sells the benefits enough. I think the best thing to work on is the intro.

    I don't know too much about the product, but I think I'd come under the target market for the sales piece (anyone with a website wants it to appear higher in search rankings). I didn't realise what the product was or how it could help until a bit further down. I'd sell the key benefits up front and then get into more detail.

    But otherwise, a good sales piece. Perhaps a more clear call to action? I like it as it is but maybe something a bit more visual, maybe a Johnson box?

    I hope this helps.
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  • Profile picture of the author Schwan
    So your offer won't be on this site design?
    Well that's good, because i think theres a little bit to much space in the header section and there could be more border on the left also. Just my design insights, which might not be the most important thing, but well i'm not really an expert in selling
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  • Profile picture of the author kiteg2
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