Need some advices...

Hello Warriors,

I am quite new on this forum, so I will make a small introduction to my situation.

Some weeks ago, a bunch of friends and I decided to start a project... To create a Community Forum website in our niche. We chose this because we thought that it might be a good start to create a community around our title name and doing so, get known in the industry our website is about. To do so, I've bought a domain name, created a completely personalized phpBB template, set roles to the staff members along with goals to reach each weekly. Everything was going fine until we started writing articles.

Since our goal is to become known in the field and be looked at as some kind of "experts" on the subject, you will probably agree with me that we had to write quality articles with a good method to deliver the content to our members. After our first few articles, I stepped back and realized that while we had a lot planned out, we did not think at all about our own writing level. It hits me like a baseball bat. Our articles were, simply put, bad. Very bad. We had no structure at all, no headline strategies, it was simply a big mess. As the project manager, I started to search the web about ways to improve our writing skills, then I discovered copywriting. Within a few days, I suggested to structure our articles (headlines, subhead, lists using...) and I think we've done some improvement. However, we are still missing informations to get started (I do know that a lot of the whole writing skill comes with practice, but I think there are some points which might be great to know before throwing ourselves in the pool).

So I searched the web about copywriting and I found this forum: WarriorForum.com

After reading it for a bit I liked it and decided to register. I would now like to ask some questions... Any help would be truly appreciated.

First of all, I've read articles about the voice used in writing. Some kind of customization of the text, with our own tone. Since we are completely unknown yet in our field, I am a little bit scared about doing so. Would giving our opinions on subject be looked at as a misplaced brag ? If so, when would be the right moment to start giving out our opinions on a subject ? This part is is unclear to me...

Second, everybody in my staff group is a french native speaker. We all live in a place named Québec, in Canada. However, for reasons associated with our field, the website is in english. This gives us some problems as we have to be extremely careful when writing an article, I set up a comitee where we are 3 to correct every posts before they are posted. While this seems to give acceptable results, the problem mostly lies in creating videos... Our english speaking skill is not terrible, but not great either. Anyone could give some advice to make our situation better ? (Beside practicing english... We're already doing so )

Third, I had created an article some days ago, only for the staff members. It was an article talking about how everyone in a part of our niche is an idiot (the article purpose was mainly to practice my writing skills and was not meant to be mean at all). However, my staff members really enjoyed the article and asked me many times to put it on the public forum. It is now there, but I do not feel so comfortable with it... I place myself as a member who just pass on the website and the first article he would see would be "Everyone is an idiot". I am right in thinking it is dangerous ?

Thanks for your time everybody !