It definitely catches your attention.
The billboard is pure genius in so many ways -- but I wondered how many people actually remembered the business that was placing the billboard, or if they simply got the message and would use any diamond store the next time they bought a diamond...
This is a great example of how a copywriter can use a few words to get a message across.
Imagine how much you'd have to write to convey the same message?
You could spend hours trying to put together a sales piece trying to say the right words...or you could follow this example.
I didn't take this picture...but made a mental note of it's effectiveness at getting attention.
When I got home, I googled the phrase, and was surprised to see that the billboard had been talked about on other blogs.
It even started a debate on whether images or words were more important in getting your message across...
... it's a great example of combining both -- it's short, to the point, and gets the message across.
This is a great example of "smart" copywriting...or is it?