Looking for a good copywriter

by 14 replies
19
hi

im new around here, have few hvac service sites, need to refresh content on some and build new on others, will love to network with skilled copywriters in the air conditioning/hvac/service field .
#copywriting #copywriter #good
  • Refresh content? You are probably looking in the wrong place.

    Copywriters do not, as a general rule, refresh content.

    Tips If You're Looking For a Copywriter / the Difference Between a Copywriter and an Article Writer

    Could be, the reason you need to refresh content is tied to the confusion between copy and content writing ...and the difference between upping your SERP rank and upping your sales.
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  • hi guys, thank you for the replays, my websites have landing pages that are my sales pages for customer that search for our services.
    you think that content writer will sell the services we offer well as copywriter and will increase our conversion?

    we offer 3-4 main services, just like any other hvac company.

    also i didn't get the part that copywriter isn't good with words?

    for the sites that need content refresh i agree, content writer will do it but for the new site we build that need's 4-5 sales pages don't you think i need a copywriter? even though we sell services and not products (if that makes a different)
    • [1] reply
    • Banned
      He can likely only speak for himself, who knows?

      All of the professional copywriters on this forum and elsewhere are wordsmith wizards especially when it comes to salesmanship-in-print.

      A copywriter naturally has a very good understanding of psychology and one only has to look at any of the top copywriters personal websites on this forum to understand what he stated as fact, is not true at all. Far from it.

      If it were true, what he stated as 'fact'... how on earth could these professional copywriters charge $100 per hour (and the rest) for their writing skills, if they're 'not good with words'?

      The comment basically screams out 'newbie copywriter' who doesn't know, no offense, what they're talking about.

      As I'm sure you're aware... a copywriter persuades people (the target market) to buy goods, products, and services. S/he uses there highly persuasive written language to connect very strongly with the target audience to direct them into a direct course of action.

      A content writer on the other hand merely informs an audience. This is the difference between a content writer and a copywriter.

      If you're looking for a copywriter, one who understand the art of writing highly persuasive sales triggers, by all means make contact now... SmokingHotCopy@gmail.com

      http://www.linkedin.com/profile/view...file_name_link

      Best,


      Mark Andrews
      • [ 1 ] Thanks

  • Copywriters not good with words?

    And this is coming from someone offering no B.S copywriting advice?

    And you are WHO on the authority of copywriting?

    :rolleyes:

    Say what?

    Probably explains why we can charge what we like, whereas content writers charge a pittance...

    ...because we can actually write clearly, concisely, persuasively and brilliantly?

    Goodness me, what is the world coming to?

    • [ 1 ] Thanks
    • [1] reply
    • I don't know why everyone needs to be so difficult around here.

      My intention was to say that a copywriter focuses on salesmanship and less on creativity.

      It's easier to turn a salesman into a copywriter than it's to turn a writer into a salesman.

      I'm tired of the so called "masters of the universe" around here. Save your time and don't bother to reply.

      I should have explained the meaning behind my words but this doesn't mean that everyone here should act this.

      Razvan

      PS: I guess that "master" copywriters need to intimidate and bully others around here to get a project or to build their credibility .
      • [ 1 ] Thanks
      • [3] replies
  • Banned
    Say what??? Wrong, wrong, wrong. From Wikipedia -
    • [ 2 ] Thanks
  • If the goal of using words to express a product or service is making sales, isn't that copywriting?
    • [ 1 ] Thanks
  • STOP for a second ...

    What I'm saying here is that a copywriter is not a writer by definition. A copywriter should not be as skilled as Hemingway.

    I'm not saying that he should not know how to use the English language (or whatever native language you may have) to sell. I'm saying that his main focus is to sell.

    As a copywriter ... as a marketer ... you focus on improving the conversion.

    You focus on things like ...
    market research
    emotional research
    how to build the perfect offer
    how to build a logical sales argument ...

    The research phase is 40%.
    The offer is 40%.
    The actual copy is only 20%.

    And admit it or not, you can suck at writing and still sell for millions.

    Why? Get the first two phases right.
    Build a logical sales argument. And then just outsource the rest to a writer.

    If you get the research phase right and the offer right, you can be a mediocre writer.

    If you get the research and offer wrong, you can be better than Stephen King, your copy will still bomb.

    End of discussion for me. Everyone sees this in their own eyes. But last time I remember, none of my clients gave a damn about my use of creativity in copywriting. They cared only about the conversion rate.

    My mistake was summarizing a long argument in four or five words. And no matter what Wikipedia or any copy guru around here has to say, I am convinced that using effective sales devices and strategies is far more important than being a cool writer.

    It's the difference between entertaining and selling. Between being glamorous and effective.

    Razvan
    • [3] replies
    • No need to get your knickers in a twist :p

      I GET what your saying, but what you DON'T get is that copywriting is the VEHICLE for selling - and what on earth is this? (covers ears in horror!)

      What I'm saying here is that a copywriter is not a writer by definition

      You're doing the EXACT same thing you did before. Trust me, copywriters can most certainly write just about anything, while content writers cannot.

      And what, pray sir is THIS abomination?

      'Why? Get the first two phases right.
      Build a logical sales argument. And then just outsource the rest to a writer.'

      I have yet to see a 'writer' write superb copy just because you built a logical sales argument or got the offer spot on.

      Any old writer can't write copy the way a copywriter can. I should know, I started out as a 'writer' (and before you pipe up another interjection, I'd been writing for 15 years AND have been published not once, but SEVERAL times).

      The difference between a writer and a copywriter is like the night vs the day. No comparison. Absolutely NONE.

      And since when has anyone ever outsourced everything to a writer and said - 'here you go, I did the research, got a blinding offer for you and now you just stick it into a half decent copy.'

      No disrespect to you Razvan, you're trying to make an impression, and I fully respect that.

      But, you need to accept when you make a mistake - after all, we ALL do it, even the most experienced of us here

      AND yes, you make a fair point about conversion rates blah blah, but there are hundreds of reasons WHY a copy bombs, and NOT because of the copywriter at all.

      I had a client sending cold traffic straight to his sales page and wondering why his copy had bombed despite spending lots of money to have the copy written. When I looked at it, I realized one thing - the copy was not to blame, his marketing was.
      • [ 1 ] Thanks
    • With Hemingway's name being brought up, I think this related piece of copy from Ed McLean does a suitable job of demonstrating that good writing and sales copy can go hand-in-hand. (The full salesletter did 4% to cold lists according to HG Lewis).

      P.S. Frank Herbert, the author of sci-fi classic Dune, worked as a copywriter...
      • [ 2 ] Thanks
    • Is this by volume or by weight?
      • [ 1 ] Thanks
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    Looking for a good copywriter

    hi im new around here, have few hvac service sites, need to refresh content on some and build new on others, will love to network with skilled copywriters in the air conditioning/hvac/service field .