Masters Bencivenga And Nicholas Still Going Strong

by ewenmack

Posted: 12 years ago 14 replies

COPY WRITING

How To Get a New Job Fast - Gary Bencivenga

A swipe file of a sales letter selling an e-book by Gary
and published by Ted.

An evergreen, mass market.

Enjoy!
Ewen

#bencivenga #masters #nicholas #strong

abugah 12 years ago

I like the sales letter opening. Three intriguing questions that compel any job seeker to read on.
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- Ross Bowring 12 years ago
  
  Saw this ad in print recently while rummaging through Barnes & Noble's shelves for Horse and Hound.
  
  --- Ross
  
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  Alex Cohen 12 years ago
  
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  Steve The Copywriter 12 years ago
  
  Takes me back - I remember "swiping" the Press Ad for this years ago.
  
  And as you say, it's even more valuable today.
  
  Steve
  
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  ewenmack 12 years ago
  
  Steve, is the print ad the same as the digital one I linked to?
  
  Would be interesting to see if Gary has changed it at all.
  
  Best,
  Ewen
  
  Originally Posted by Steve Copywriter
  
  Takes me back - I remember "swiping" the Press Ad for this years ago.
  
  And as you say, it's even more valuable today.
  
  Steve
  
  Thanks
  
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  ewenmack 12 years ago
  
  Originally Posted by Ross Bowring
  
  Saw this ad in print recently while rummaging through Barnes & Noble's shelves for Horse and Hound.
  
  --- Ross
  
  Ross, it'll be very interesting to see if the print ad is different to the online one I linked to.
  
  You mean the ad was in Horse and Hound?
  
  Cheers mate.
  
  Thanks
  
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  Steve The Copywriter 12 years ago
  
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  Ewen,
  
  Here it is, Gary's original Press Ad.
  
  Steve
  
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  ewenmack 12 years ago
  
  Your're a champ Steve!
  
  Originally Posted by Steve Copywriter
  
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  Ewen,
  
  Here it is, Gary's original Press Ad.
  
  Steve
  
  Thanks
  
  1 reply
  
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  Steve The Copywriter 12 years ago
  
  No problem Ewen.
  
  Thanks
  
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ThomasOMalley 12 years ago

I was looking for that Bencivenga ad.

Thanks for posting it.
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- Mr. Subtle 12 years ago
  
  You look/read Bencivenga's 1995 (USA Today) print ad and you're ready to shell out $50 ($75 in today's money). Yet (almost) the same ad selling his book formatted for the web and it's a "no thanks" at $8.
  
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  ewenmack 12 years ago
  
  You can still snag a new soft cover for over $50 at Amazon.com: Interviews That Win Jobs:...
  Best,
  Ewen
  
  Thanks
  
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Alex Cohen

10 years ago

Originally Posted by ewenmack

How To Get a New Job Fast - Gary Bencivenga

A swipe file of a sales letter selling an e-book by Gary
and published by Ted.

An evergreen, mass market.

Enjoy!
Ewen

Updated link:

https://web.archive.org/web/20101024...t/jobcopy.html

Alex

[ 3 ] Thanks

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Shaun706 10 years ago

Here's a really good Bencivenga swipe to complement the first one. It's the sales letter to one of the bonus reports: " How Well Can You Answer These 64 Toughest Interview Questions"

Kiplinger's Personal Finance - Google Books

Enjoy,

Shaun
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Jonathan 2.0 Banned 10 years ago

I love Gary Bencivenga, he's a superb Copywriter. : ) For those that aren't aware of it, you're in a for a real treat when you go here:

Marketing Bullets
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"Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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