How much time do you spend THINKING when you write copy?
Hey warriors.
This is one of my first real posts here on the forum.
I decided to make a thread about a topic that's been on my mind lately; specifically, the amount of thought that goes into writing a really good sales page or sales letter.
My background is in writing. I started out writing for newspapers, migrating to website content and eventually copywriting. The reason copywriting appealed to me was because every day was a new adventure. Writing web content, it's easy to get stuck writing the same page over and over again. With copywriting, no two clients are the same, and every article you write is different from the one you wrote before. So that's one big difference I noticed between (web) article writing and copywriting.
However, there's another difference I've noticed too. I've noticed that with copywriting, it's way more important to really put a hell of a lot of thought into what you're saying. You know the client wants this piece to really help them lock down sales they wouldn't otherwise get, so you have to make it really stand out. it can't just be informative and well written, it has to "sell the sizzle" to the client's "steak." It has been said that some of the best copywriters will spend DAYS just thinking about the headline of a piece. I can definitely see why. When I write sales copy, I definitely spend way more time thinking than actually writing. the three main things I think about are
1) Headlines and sub-headlines, making sure they simultaneously attract attention and tell the reader what's coming in the next block of text.
2) Building a personal tone in the page/letter, making sure I come across as friendly even when building a sense of urgency
3) making sure the stuff "sounds" good, having rhythm, alliteration and other things
One thing I recommend every copywriter do is to put at least two minutes of thought for every minute you spend writing. This helps to ensure your copy comes out clean, clear and concise every time!
This is one of my first real posts here on the forum.
I decided to make a thread about a topic that's been on my mind lately; specifically, the amount of thought that goes into writing a really good sales page or sales letter.
My background is in writing. I started out writing for newspapers, migrating to website content and eventually copywriting. The reason copywriting appealed to me was because every day was a new adventure. Writing web content, it's easy to get stuck writing the same page over and over again. With copywriting, no two clients are the same, and every article you write is different from the one you wrote before. So that's one big difference I noticed between (web) article writing and copywriting.
However, there's another difference I've noticed too. I've noticed that with copywriting, it's way more important to really put a hell of a lot of thought into what you're saying. You know the client wants this piece to really help them lock down sales they wouldn't otherwise get, so you have to make it really stand out. it can't just be informative and well written, it has to "sell the sizzle" to the client's "steak." It has been said that some of the best copywriters will spend DAYS just thinking about the headline of a piece. I can definitely see why. When I write sales copy, I definitely spend way more time thinking than actually writing. the three main things I think about are
1) Headlines and sub-headlines, making sure they simultaneously attract attention and tell the reader what's coming in the next block of text.
2) Building a personal tone in the page/letter, making sure I come across as friendly even when building a sense of urgency
3) making sure the stuff "sounds" good, having rhythm, alliteration and other things
One thing I recommend every copywriter do is to put at least two minutes of thought for every minute you spend writing. This helps to ensure your copy comes out clean, clear and concise every time!
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