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What's in the water in Northeast Ohio?

by KingOfContentMarketing
9 replies
Halbert, Kennedy, Doberman Dan, Suarez, Gordon Jay Alexander, etc. Why does NE Ohio create all these great DR people?
#northeast #ohio #water
  • Profile picture of the author packerfan
    It's not like there's anything else to do in Ohio...
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    Nothing to see here

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    • Profile picture of the author KingOfContentMarketing
      Originally Posted by packerfan View Post

      It's not like there's anything else to do in Ohio...
      When I lived in Cuyahoga Falls the only things to do were go bowling and eat red meat.

      You were really cool if your bowling average and cholesterol count were both over 280.
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      Marketing is not a battle of products. It is a battle of perceptions.
      - Jack Trout
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      • Profile picture of the author max5ty
        Originally Posted by Joe Ditzel View Post

        When I lived in Cuyahoga Falls the only things to do were go bowling and eat red meat.

        You were really cool if your bowling average and cholesterol count were both over 280.
        Guess I won't have to keep wondering if I'm "cool".

        I don't bowl or eat red meat...and I live in Ohio
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  • Profile picture of the author Elion Makkink
    Halbert is the best if you ask me :-)

    Can't help it but I get sucked into each letter he has written!
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    Cheers,
    Elion Makkink

    Become an SEO Hustler too at seohustlers.com

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  • Profile picture of the author gjabiz
    Besides bowling, red meat and not much else to do...there actually is a reason for large Direct Response businesses.

    It is believed to be the birthplace of modern direct response marketing...the forerunner to the Quaker Oats company was there.

    Today, the silos are dorm rooms for the students at the University of Akron, a place considered to be one of the best colleges to learn Direct Response at, thanks to the contributions of local successful marketers...

    Anyhow, the OATS company flourished during the civil war, supplying both sides with tons and tons of oatmeal.

    Then, around 1875 they started to MARKET...and are credited with many marketing innovations, including the gift inside, the continuity programs, direct mail pieces to grocers, etc.

    Smaller business around Akron/Canton/Cleveland simply copied the successful campaigns of the oats company.

    Joe Karbo gave me the name of a local business guy to look up when I got back to Akron, he ran the KRISTEE products company where I got my start...and through him, I met Gary Halbert...then Ben Suarez, and many other people in the Direct Response business.

    I worked with a golf company who had run ads for decades. All great stuff.

    But, as for something in the water...I always got mine right out of the river, the Cuyahoga, the one that caught on fire. Never bothered me any except for extra ______ At least it wasn't an extra _____

    HA.

    gjabiz

    PS. Note almost all mentioned have either gotten the hell out of there, or have other residences during the winter.
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    • Profile picture of the author max5ty
      Originally Posted by gjabiz View Post

      Besides bowling, red meat and not much else to do...there actually is a reason for large Direct Response businesses.

      It is believed to be the birthplace of modern direct response marketing...the forerunner to the Quaker Oats company was there.

      Today, the silos are dorm rooms for the students at the University of Akron, a place considered to be one of the best colleges to learn Direct Response at, thanks to the contributions of local successful marketers...

      Anyhow, the OATS company flourished during the civil war, supplying both sides with tons and tons of oatmeal.

      Then, around 1875 they started to MARKET...and are credited with many marketing innovations, including the gift inside, the continuity programs, direct mail pieces to grocers, etc.

      Smaller business around Akron/Canton/Cleveland simply copied the successful campaigns of the oats company.

      Joe Karbo gave me the name of a local business guy to look up when I got back to Akron, he ran the KRISTEE products company where I got my start...and through him, I met Gary Halbert...then Ben Suarez, and many other people in the Direct Response business.

      I worked with a golf company who had run ads for decades. All great stuff.

      But, as for something in the water...I always got mine right out of the river, the Cuyahoga, the one that caught on fire. Never bothered me any except for extra ______ At least it wasn't an extra _____

      HA.

      gjabiz

      PS. Note almost all mentioned have either gotten the hell out of there, or have other residences during the winter.
      Your comments are sometimes entertaining.

      If you need any help selling some of your ideas, let me know.

      Seems you could use some advice.
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    • Profile picture of the author CopyWriteHer
      Some very interesting points. I live in Ohio and was unaware of some of that.

      Originally Posted by gjabiz View Post

      Besides bowling, red meat and not much else to do...there actually is a reason for large Direct Response businesses.

      It is believed to be the birthplace of modern direct response marketing...the forerunner to the Quaker Oats company was there.

      Today, the silos are dorm rooms for the students at the University of Akron, a place considered to be one of the best colleges to learn Direct Response at, thanks to the contributions of local successful marketers...

      Anyhow, the OATS company flourished during the civil war, supplying both sides with tons and tons of oatmeal.

      Then, around 1875 they started to MARKET...and are credited with many marketing innovations, including the gift inside, the continuity programs, direct mail pieces to grocers, etc.

      Smaller business around Akron/Canton/Cleveland simply copied the successful campaigns of the oats company.

      Joe Karbo gave me the name of a local business guy to look up when I got back to Akron, he ran the KRISTEE products company where I got my start...and through him, I met Gary Halbert...then Ben Suarez, and many other people in the Direct Response business.

      I worked with a golf company who had run ads for decades. All great stuff.

      But, as for something in the water...I always got mine right out of the river, the Cuyahoga, the one that caught on fire. Never bothered me any except for extra ______ At least it wasn't an extra _____

      HA.

      gjabiz

      PS. Note almost all mentioned have either gotten the hell out of there, or have other residences during the winter.
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    • Profile picture of the author KingOfContentMarketing
      Originally Posted by gjabiz View Post

      Besides bowling, red meat and not much else to do...there actually is a reason for large Direct Response businesses.

      It is believed to be the birthplace of modern direct response marketing...the forerunner to the Quaker Oats company was there.
      Funny you mention that. Claude Hopkins must have been in Akron a lot in those days. He played a role in many of the Quaker Oats innovations like "foods shot from guns" for Puffed Rice and Puffed Wheat.

      He also talks about working with Goodyear. That's where he came up with the "No-Rim-Cut Tires" angle which grew sales like mad. He also developed the All Weather Tire concept which continues today.

      In that same chapter he talks about getting dealers to carry Goodyear tires by featuring them in the ads if they carried so much stock. You could say that was the first co-op advertising (no empirical data, just guessing). It was very innovative and is still a major part of retail advertising today.

      My first job out of college was selling radio in Akron for WAKR-AM. The first few weeks were interesting. This was my pitch:

      "You don't want to buy any radio advertising, do you?"

      "No."

      "OK, thanks."

      I got better.
      Signature
      Marketing is not a battle of products. It is a battle of perceptions.
      - Jack Trout
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  • Profile picture of the author max5ty
    @gjabiz...hopefully you know I'm just messing with you.

    You're one of the best in the business
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