Why Is One Of The Most Powerful Psychological Factors In Copywriting Something That Anyone Can Fake?

affiliatecopywriter

12 years ago

Originally Posted by Matt Jutras

That's probably why nobody believes "earning statements" anymore.

Who said they work?

Everyone who has critiqued my copy.

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ARSuarez 12 years ago

Originally Posted by affiliatecopywriter

Everyone who has critiqued my copy.

As a recall, most of the people who have critiqued you said you need 'proof,' not particularly earning statements.

An 'earning statement' is just one form of proof. There are dozens more.
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BrianMcLeod

12 years ago

Since it's so easy to make a FAKE earnings statement, why do they even work?

Is that the reason people are buying other offers and not yours?

Is that really why no one is buying - because you don't have a fake screen caps on your sales page?

This is a tantrum wrapped in a question.

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Brian McLeod

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affiliatecopywriter

12 years ago

Originally Posted by BrianMcLeod

Is that the reason people are buying other offers and not yours?

Is that really why no one is buying - because you don't have a fake screen caps on your sales page?

This is a tantrum wrapped in a question.

I'm changing my strategy. I'm going to give my ebook away and hope it goes viral. Obviously that's my only option if I want to make anything.

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affiliatecopywriter 12 years ago

Originally Posted by Matt Jutras

So what is the product or service you hope to sell by giving the ebook away?

It's a fairly simple formula. You create a HIGH QUALITY ebook, give it away and include affiliate links to products that you have to recommend ANYWAYS. You also permit other people to give it away. Simple.
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max5ty 12 years ago

Originally Posted by Ken_Caudill

You could always use hypnotic copy. Don't give up just yet.

Don't know what to say...

Sometimes your comments just make me laugh...

Sometimes I wonder if you're just good with words, or if you're actually successful at what you do.

Not sure.
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- max5ty 12 years ago
  
  Originally Posted by Ken_Caudill
  
  My hypnotic technique is so subtle even experts can't detect it.
  
  I quit selling the dream a long time ago.
  
  When it comes to comments...I don't think anyone can compete with you...
  
  I've never seen any of your copy, but I can only imagine if you use your wit as much as you do here...it's probably platinum.
  
  Thanks
  
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BrianMcLeod

12 years ago

Originally Posted by affiliatecopywriter

I'm changing my strategy. I'm going to give my ebook away and hope it goes viral. Obviously that's my only option if I want to make anything.

STOP.

Hit the pause button, dude. Seriously.

For the benefit of everyone who has now read one or more of the threads you've started about this offer... let's hash this out - FOR REAL.

Direct response marketing is part science, part craftwork. Although it's all about emotion, it should not be an emotional process.

Imagine that your offer is the ball in the middle of this Newton's Cradle:

The two outside balls are your decisions and thinking so far... swinging wildly further and further out - and the offer is just sitting there, unchanged.

Kill the orange background - then shoot the ******* that handed in that design.

Even if anyone managed to avoid an epileptic seizure trying to read the letter, the whole promotion is dead on arrival - from concept to copy.

What are you really offering people? What's the big promise here - and how are you uniquely qualified to tell them about it?

That's where this really falls apart.

The problem is that you've got essentially yet another so what throw away get rich as a lazy affiliate offer that you're not particularly qualified to sell. At least that's the impression you're leaving me with...

...and no amount of fake screenshots or social proof is going to fool enough people to make that work.

Then you're throwing a bunch of tangentially related bonus offers without even so much attention as to bundle them into a cohesive package that looks remotely connected to your offer.

That's enough for now... how this develops depends on you.

Brian

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Brian McLeod

Direct Response Copywriting

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max5ty

12 years ago

Originally Posted by BrianMcLeod

STOP.

Hit the pause button, dude. Seriously.

For the benefit of everyone who has now read one or more of the threads you've started about this offer... let's hash this out - FOR REAL.

Direct response marketing is part science, part craftwork. Although it's all about emotion, it should not be an emotional process.

Imagine that your offer is the ball in the middle of this Newton's Cradle:

The two outside balls are your decisions and thinking so far... swinging wildly further and further out - and the offer is just sitting there, unchanged.

Kill the orange background - then shoot the ******* that handed in that design.

Even if anyone managed to avoid an epileptic seizure trying to read the letter, the whole promotion is dead on arrival - from concept to copy.

What are you really offering people? What's the big promise here - and how are you uniquely qualified to tell them about it?

That's where this really falls apart.

The problem is that you've got essentially yet another so what throw away get rich as a lazy affiliate offer that you're not particularly qualified to sell. At least that's the impression you're leaving me with...

...and no amount of fake screenshots or social proof is going to fool enough people to make that work.

Then you're throwing a bunch of tangentially related bonus offers without even so much attention as to bundle them into a cohesive package that looks remotely connected to your offer.

That's enough for now... how this develops depends on you.

Brian

You know Brian...some of your advice is good...some I wonder if you have much experience.

Almost seems as though you're trying to get it right...

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BrianMcLeod

12 years ago

Originally Posted by max5ty

You know Brian...some of your advice is good...some I wonder if you have much experience.

Almost seems as though you're trying to get it right...

You're cute, Max. We'll miss you.

Smooch.

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Brian McLeod

Direct Response Copywriting

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max5ty

12 years ago

Originally Posted by BrianMcLeod

You're cute, Max. We'll miss you.

Smooch.

It's probably easier for you to get rid of me...

You've always been jealous.

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BrianMcLeod

12 years ago

Originally Posted by max5ty

It's probably easier for you to get rid of me...

You've always been jealous.

Huh?

I was making a joke about your previous noble exit, Max - did you think I was threatening you? I don't have that kind of mod status, dude.

And jealous? Of what? I don't even know who you are.

Are you a few fingers into a nice single-malt tonight?

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Brian McLeod

Direct Response Copywriting

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max5ty

12 years ago

Originally Posted by BrianMcLeod

Huh?

I was making a joke about your previous noble exit, Max - did you think I was threatening you? I don't have that kind of mod status, dude.

And jealous? Of what? I don't even know who you are.

Are you a few fingers into a nice single-malt tonight?

You know Brian...we could probably get along...

Just because I'm a multi-millionaire because of my marketing skills...doesn't mean we can't share some ideas.

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BrianMcLeod

12 years ago

Originally Posted by max5ty

You know Brian...we could probably get along...

I'm sure we could. I'm pretty good in the making and keeping friends department.

Just because I'm a multi-millionaire because of my marketing skills...doesn't mean we can't share some ideas.

Yeah, I think I recall you mentioning that once or a hundred times.

Here's an idea we can share - was there something particular in the advice above that you take exception to?

I get bored of the silly troll **** pretty quick but I'm always open to learning something new about selling.

Do tell.

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Brian McLeod

Direct Response Copywriting

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max5ty

12 years ago

Originally Posted by BrianMcLeod

I'm sure we could. I'm pretty good in the making and keeping friends department.

Yeah, I think I recall you mentioning that once or a hundred times.

Here's an idea we can share - was there something particular in the advice above that you take exception to?

I get bored of the silly troll **** pretty quick but I'm always open to learning something new about selling.

Do tell.

Let me see Brian...

Do you think Ogilvy would comment on this foum?

How about Scwartz? Bencivenga? Makepeace? Vitale?

Where are they?

Funny...

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Pusateri 12 years ago

Originally Posted by Ken_Caudill

I thought they were dead.

Yes, but their disciples claim it was just for a three day weekend.
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BrianMcLeod 12 years ago

Originally Posted by max5ty

Let me see Brian...

Do you think Ogilvy would comment on this foum?

How about Scwartz? Bencivenga? Makepeace? Vitale?

Where are they?

Funny...

Seriously? A weak red herring like that? Boo!

C'mon... what did you disagree with?

Something tickled your ivories. What was it?
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Brian McLeod

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affiliatecopywriter 12 years ago

Originally Posted by max5ty

Let me see Brian...

Do you think Ogilvy would comment on this foum?

How about Scwartz? Bencivenga? Makepeace? Vitale?

Where are they?

Funny...

It's funny how their copy doesn't even closely resemble the copy of these modern, so-called professionals. What's right for one audience isn't necessarily right for another. I obviously don't know how to market to this "culture".
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Enfusia 12 years ago

Social proof such as a video testimonial will win out in the end over earnings statements. As an example I saw a video of a pretty well known marketer say that if he had Frank Kerns money he would burn his. That is more powerful than a screen shot of some click bank earnings for sure.

I have video of a local client in one of the trades saying that my company is like lights, heat and phones you just pay them, that's how essential we are to his biz.

Well, I have personally spoken with other clients who said that statement was the clincher for them.

Like Brian says; your decisions on copy etc are not emotional but as the interesting flip side all of theirs (your customers) are (emotional). Very few people buy rationally otherwise they would not advertise cars with zoom, zoom, zoom as their slogan and fast food chains would not have clowns for spokesman.

Patrick
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Alex Cohen 12 years ago

Originally Posted by max5ty

You know Brian...some of your advice is good...some I wonder if you have much experience.

Almost seems as though you're trying to get it right...

Brian's a pro's pro. He's been in the business a long time and has a stellar reputation.

Alex
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Scott Murdaugh

12 years ago

Brian's on the money.

And you got great advice on that other forum. Those letters I linked you to, the point was the proof they used can't be faked.

(I linked to Bencivenga's seminar letter, and Settle's CopywritingGrabBag letter).

They read with an air of authority and experience that you can't fake without living it. That's proof that works.

Beyond that from what I've seen you're not looking for advice. You're looking for a way to justify selling your B.S. product and or link dropping your $20 landing pages (reread the tip I mentioned about "positioning").

If you'd ask the right questions "how can I offer a product or service that's valuable enough to sell" for example, the answers are already written.

Unfortunately they involve learning, hard work, a lot of time and no instant gratification.

-Scott

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Ojo

Banned 12 years ago

[DELETED]

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Mark Andrews

Banned 12 years ago

Max steady up old boy, Brian is at the top of his game, believe you me.

You're treading on thin ice taking comments here too personally at times. You need to step back a little bit my friend. Just take the subtle hint please - it's for your own good.

What's the point in getting too riled up over a few words spouted out on a forum? I've learned this lesson here - sometimes it's better just to bite your tongue at times. Or go make a cup of tea, whatever it takes to switch your mind out from whatever jab someone is making, relevant or not, as the case may be.

I hope you take this advice in the way it's intended.

Originally Posted by Ojo

Hello all. New here and this is an interesting thread.

If I could throw out a question here in the midst....

Do any of you use insults in the subject line of your emails for marketing? I recently started receiving emails from a guy who uses subject lines like "You're an Idiot!" and of course, I click the email to see what the deal is, and it says
"Hey,

"You're a total idiot!"

That's what I YELLED at him in September.

He was about to publicly reveal...

(Affiliate Link)

I mean, does that work for any of you guys? Sure, I clicked the email, but as soon as I knew it was a trick, I clicked it off and never opened another email from that guy again.

It's better obviously not to insult your target market. People are very often interested in themselves only and the best way to build a relationship based on likeability?...

Ask questions, take a personal interest in the people you're trying to reach. Don't insult them. Insults more often than not, cause divisions and lash backs. Whilst genuinely taking an interest in the affairs of other people often yields a much better response.

Best,

Mark Andrews

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max5ty

12 years ago

Originally Posted by Mark Andrews

Max steady up old boy, Brian is at the top of his game, believe you me.

You're treading on thin ice taking comments here too personally at times. You need to step back a little bit my friend. Just take the subtle hint please - it's for your own good.

What's the point in getting too riled up over a few words spouted out on a forum? I've learned this lesson here - sometimes it's better just to bite your tongue at times. Or go make a cup of tea, whatever it takes to switch your mind out from whatever jab someone is making, relevant or not, as the case may be.

I hope you take this advice in the way it's intended.

Thanks Mark...

was just having a bad day.

I sent a P.M. to Brian apologizing...

and I apologize publicly for my attitude.

I know Brian is a world class copywriter...he's definitely one of the best.

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Steve The Copywriter

12 years ago

Hey Max,

You do have your "moments" (lol).

But I think it's fair to say we all enjoy (most) of your Posts.

The majority of them are well worth reading.

Steve

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max5ty

12 years ago

Originally Posted by Steve Copywriter

Hey Max,

You do have your "moments" (lol).

But I think it's fair to say we all enjoy (most) of your Posts.

The majority of them are well worth reading.

Steve

Thanks Steve...

I'm glad you said (most), LOL

I have a way of being WAY out there with things.

Every ad campaign I've ever done was only successful if I shook things up...

There's a few of the posters on here that I always read their posts if I see their name...you're one of them

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BrianMcLeod 12 years ago

Originally Posted by max5ty

was just having a bad day.

I sent a P.M. to Brian apologizing...

and I apologize publicly for my attitude.

It's all good, Max.

This place is a self-cleaning oven and I can take the heat.

Best,

Brian
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maximus242

12 years ago

Lets cut the crap, earnings pictures increase response, who gives a **** why. It works. If it makes you more money, why not use it. Hmm this is just a question of stupidity. Argue about this theory and that theory, instead of getting down to business and making money.

Just find out what works, what makes you money, then do that. Shut up with the whining about theory. Theory has no place in advertising, we are here to make money.

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realmaverick

12 years ago

Well max5ty, you've had me entertained. Shame you don't have a WSO, I'd buy it, maybe a spare copy to hit you over the head with, when you're being naughty!

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Why Is One Of The Most Powerful Psychological Factors In Copywriting Something That Anyone Can Fake?

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