Reason Versus Intuition
I've read about Intuition (Defined as: Ability to acquire knowledge without inference or the use of reason.) from a book called "The Invisible Gorilla" (The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us). The book was written based on an experiment conducted by Harvard University... the infamously viral video with balls being passed and a gorilla moon-walking in the middle of the video. 50% of the viewers missed the gorilla moonwalking right in the centre.
In Jungian psychology, Intuition is a "conscious understanding/judgement" (either introvert or extrovert) based on cold, empirical data over the years.
That's my conjecture on why repeated advertising works so well. Brand names are hammered into the consumer's mind... and when they see it, they immediately have a certain "hypnotic rapport" and familiarity with the brand, and trust it to be more superior than unheard-of brands.
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The other side of the comparison would be Reason. I've heard from both master hypnotists, psychologists and some copywriters that reason layers can be very powerful.
For examples: If you sell a product that seems too good to be given away, a valid reason would boost the conversions; If you give people a reason to opt-in, the conversion rates skyrocket; If you give people a reason why you're introducing scarcity/urgency, the rates rise.
A master hypnotist told me to tweak my linguistic patterns to include "and that means", "because", "due to", "and that stems from" and similar phrases like that. And that means that these phrases build reason upon reason and supposedly boost credibility.
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So I'm wondering here about warriors with real-life, practical experience in conversions (not only in theory).... Which works for you, and what do you normally use in your copywriting?
Which works better under testing?
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