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Magalog received today

by Alex Cohen
14 replies
The "Journal of Bowel Health", Fall 2011 issue, price $6.95 landed in my mailbox today. (It's a magalog sent by True Health)

The front page has an old guy in his underwear sitting on a toilet. His hands are clenched into fists, and his face has a "strained" look on it. It's a bit comical looking, but it makes the point.

Here's the text on the front page:

Headline: Wanna "go?"
Subhead: Poop every day!
Rest of page:
NO strain!
NO pain!
NO kidding!
Mayo Clinic research reveals hidden warning signs in your poop!
Try this in-home solution --- guaranteed to make you "go" everyday --- or its FREE!

I have no idea if it's a control or a test mailing, but in my opinion, it's nicely done.

What do you think?

Alex
#magalog #received #today
  • Profile picture of the author Andrew Gould
    Hey Alex,

    It's a control by Carline Anglade-Cole.

    There was another thread about it a while ago:

    http://www.warriorforum.com/copywrit...every-day.html
    Signature

    Andrew Gould

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    • Profile picture of the author Alex Cohen
      Thanks Andrew... nice to know.

      Alex
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      • Profile picture of the author ewenmack
        One would expect it to be profitable since it was last year I posted about it.

        Best,
        Ewen
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        • Profile picture of the author Alex Cohen
          Originally Posted by ewenmack View Post

          One would expect it to be profitable since it was last year I posted about it.

          Best,
          Ewen
          Yeah, I expect so. And knowing it's profitable makes it worth studying.

          Alex
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  • Profile picture of the author max5ty
    Originally Posted by Alex Cohen View Post

    The "Journal of Bowel Health", Fall 2011 issue, price $6.95 landed in my mailbox today. (It's a magalog sent by True Health)

    The front page has an old guy in his underwear sitting on a toilet. His hands are clenched into fists, and his face has a "strained" look on it. It's a bit comical looking, but it makes the point.

    Here's the text on the front page:

    Headline: Wanna "go?"
    Subhead: Poop every day!
    Rest of page:
    NO strain!
    NO pain!
    NO kidding!
    Mayo Clinic research reveals hidden warning signs in your poop!
    Try this in-home solution --- guaranteed to make you "go" everyday --- or its FREE!

    I have no idea if it's a control or a test mailing, but in my opinion, it's nicely done.

    What do you think?

    Alex
    Guess I'll have to break away from the pack here and say I think it's a disgusting magalog.

    I think there'd be better ways to do it.

    If it was successful...great...

    It's not how I'd to it.
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    • Profile picture of the author ARSuarez
      Originally Posted by max5ty View Post

      Guess I'll have to break away from the pack here and say I think it's a disgusting magalog.

      I think there'd be better ways to do it.

      If it was successful...great...

      It's not how I'd to it.
      It is successful. If you look at Alex's post and the Warrior Forum link posted by Andrew to Ewen's original link, it has been in the mail for about 2 years.

      And if you think this is disgusting, you should see the attempts to rip this promo I been getting lately.

      -Angel
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      • Profile picture of the author max5ty
        Originally Posted by ARSuarez View Post

        It is successful. If you look at Alex's post and the Warrior Forum link posted by Andrew to Ewen's original link, it has been in the mail for about 2 years.

        And if you think this is disgusting, you should see the attempts to rip this promo I been getting lately.

        -Angel
        I've been wrong once or twice...but I'd bet, the only success it's had is with it's wow factor.
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        • Profile picture of the author ARSuarez
          Not sure what you're saying.

          It's done what is supposed to do - sell. Otherwise, they would like not be using it in the mail and it would not be a control.

          So who cares if it's the 'wow'?

          Apparently, enough of that 'wow' is turning into sales to justify mailing it. And possibly nothing else has beaten it.

          But, you know, I've been wrong once or twice before.
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          • Profile picture of the author max5ty
            Originally Posted by ARSuarez View Post

            Not sure what you're saying.

            It's done what is supposed to do - sell. Otherwise, they would like not be using it in the mail and it would not be a control.

            So who cares if it's the 'wow'?

            Apparently, enough of that 'wow' is turning into sales to justify mailing it. And possibly nothing else has beaten it.

            But, you know, I've been wrong once or twice before.
            yawn......
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    • Profile picture of the author Alex Cohen
      Originally Posted by max5ty View Post

      Guess I'll have to break away from the pack here and say I think it's a disgusting magalog.
      You can be sure the target group isn't nearly as worried about tasteless advertising as they are about moving their bowels regularly.

      Originally Posted by max5ty View Post

      I've been wrong once or twice...but I'd bet, the only success it's had is with it's wow factor.
      It's a 20-page magalog. How can you make a statement like that without reading the copy?

      Alex
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  • Profile picture of the author Top Dog Marketer
    You should feel blessed my friend!

    Magalogs are one of my favorite types of direct mail I still remember the first time I saw one I felt like I was learning about marketing for the first time all over again.
    Signature

    I'm the "Top Dog" when it comes to marketing.

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    • Profile picture of the author Alex Cohen
      Originally Posted by Top Dog Marketer View Post

      You should feel blessed my friend!

      Magalogs are one of my favorite types of direct mail I still remember the first time I saw one I felt like I was learning about marketing for the first time all over again.
      LOL... yeah, I like getting 'em. True Health has been pounding me with magalogs, bookalogs and slim jims lately.

      Alex
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  • Profile picture of the author max5ty
    @ARSuarez -- hope you didn't think I was saying "yawn" to your comment...I was saying I thought the cover of the magalog was bland.

    @Alex -- you're probably right.

    I'm simply basing my feelings on the cover.

    It reminds me of the guy that was doing the infomercials on T.V. about cleansing...I believe Saturday Night Live did a spoof about him.

    I still appreciate you sharing this though...it's always interesting to see different approaches.
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  • Profile picture of the author Increase Media
    That one is very successful. It does everything that copy should do, which is entice you to keep reading and wanting to read more.
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