by max5ty
41 replies
There's a lot of talk about what your best ad campaign is...(copywriting ad)

give me some examples of what's worked best for you.

I'll tell you some of my multi-million dollar ad campaigns.
#good
  • Profile picture of the author Alex Cohen
    You're kidding, right?

    Reveal in a public forum what's working so it can be swiped. I don't think so.

    Alex
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    • Profile picture of the author The Copy Warriors
      Originally Posted by Alex Cohen View Post

      You're kidding, right?

      Reveal in a public forum what's working so it can be swiped. I don't think so.

      Alex
      i don't think it's dangerous to give away the general principles. it's when you get into handing out actual headlines and stuff that you can get into trouble, because people may start reading your most brilliant lines in a million amateur articles.
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    • Profile picture of the author max5ty
      Originally Posted by Alex Cohen View Post

      You're kidding, right?

      Reveal in a public forum what's working so it can be swiped. I don't think so.

      Alex
      I honestly don't know what to say....
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      • Profile picture of the author CopyWriteHer
        Gotta love an Ohio guy with an awesome Britt kind of wit.



        Originally Posted by Ken_Caudill View Post

        I was sitting at a club in Ft. Lauderdale listening to a talented jazz pianist. People were happily clanging glasses, chatting and ignoring him.

        He arched an eyebrow and spoke into the microphone.

        "Pay special attention," he said. "This next song uses many of the notes used by the late, great Elvis Presley."

        Yup, you don't want to give away your secrets.
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      • Profile picture of the author max5ty
        Originally Posted by Ken_Caudill View Post

        I was sitting at a club in Ft. Lauderdale listening to a talented jazz pianist. People were happily clanging glasses, chatting and ignoring him.

        He arched an eyebrow and spoke into the microphone.

        "Pay special attention," he said. "This next song uses many of the notes used by the late, great Elvis Presley."

        Yup, you don't want to give away your secrets.
        I've heard a lot of people TRY to do Elvis.

        Even with all the words to his song...and the exact music...

        they never could pull it off as good as he did it.

        Knowing all his secrets still couldn't make them anywhere near as famous.
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  • This is not to brag or say I'm the greatest copywriter.

    A while ago I did a series of press ads for a client.

    Using the copywriting techniques I've learned over the years.

    And tried to fit as many of them as possible into 18cm by 2 column and 12 cm by 2 column Ads.

    They weren't big enough to do anything phenomenal.

    I just wanted to make them as "good" as I possibly could.

    Anyway they worked well and still are.

    So far, the client has spent over £2,550,000 buying media space for them.

    Steve
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  • Profile picture of the author Scott Murdaugh
    The point is Elvis used the same notes as every other musician on the planet. I'd say it's a safe bet Elvis used an "A-G" at some point.

    How good am I?

    The only opinion I care about is the market. And yeah, won't be sharing results of my clients or my own campaigns in a public thread.

    I don't post often anymore. So I don't keep up on a lot of newer members.

    I'll be honest Max5ty, I'm still trying to peg you.

    Sometimes I think you may be the world's most talented troll.

    Or you could be for real. I really don't know.

    Let's see one of your multi-million dollar campaigns.

    You throw the numbers around enough, why not take off the mask?
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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    • Profile picture of the author max5ty
      Originally Posted by Scott Murdaugh View Post


      How good am I?

      The only opinion I care about is the market. And yeah, won't be sharing results of my clients or my own campaigns in a public thread.

      That's an interesting comment...especially after reading the second line in your signature.
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    • Profile picture of the author max5ty
      Originally Posted by Scott Murdaugh View Post

      I'll be honest Max5ty, I'm still trying to peg you.

      Sometimes I think you may be the world's most talented troll.

      Or you could be for real. I really don't know.

      Let's see one of your multi-million dollar campaigns.

      You throw the numbers around enough, why not take off the mask?
      It's 3:45 A.M. here and we just got in from visiting friends...I was trying to catch up on some things and forgot to mention the second part of your post.

      I'm having someone put a website together for me now where I can show some of my stuff.

      I don't really see why people worry about getting their stuff swiped.

      I did a post on here about how to make money selling booklets -- and someone took the info and sold it in an ebook...it happens.

      There was another copywriter on here a couple of months ago that Ewen told us about where you could go to his website and he'd send you a report showing all his "big" work. I can't recall his name now...and haven't seen him post on here since.

      Wasn't it Ogilvy that put out the full page ad in the New York Times giving a step by step guide on how to do ads? He told all the secrets, and still got a boat load of business.

      Guess it's all in how you view things.
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      • Profile picture of the author jimbo13
        Not being a copywriter I have nothing to show so that is easy.

        I am however surprised that those who are copywriters aren't putting their ads or whatever up as presumably the ads are in the public domain anyway.

        What were the clients doing with them? Sticking them on the fridge?

        Dan
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        • Profile picture of the author Alex Cohen
          I don't really see why people worry about getting their stuff swiped.
          That statement demonstrates an amazing naivete.

          In the internet age, competitors swipe a successful promotion, improve it, and tweak/test until they beat it. Which takes market share away from the original promotion.

          So my question is, why would any marketer/copywriter in his right mind publicly discuss details of his/her successful promotions?

          Alex
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          • Profile picture of the author ThomasOMalley
            Originally Posted by Alex Cohen View Post

            That statement demonstrates an amazing naivete.

            In the internet age, competitors swipe a successful promotion, improve it, and tweak/test until they beat it. Which takes market share away from the original promotion.

            So my question is, why would any marketer/copywriter in his right mind publicly discuss details of his/her successful promotions?

            Alex
            I tend to agree with you.

            For example, John Reese is a very successful internet marketer. He definitely kept his successful sites in different niches a secret.

            The major exception is reserved to major promotions that you are no longer using or promotions for products or services that you are no longer selling.

            Most sales letters and promotions that form part of one's swipe files are usually currently not used.

            They still can be great to study and model, however.
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          • Profile picture of the author max5ty
            Originally Posted by Alex Cohen View Post

            So my question is, why would any marketer/copywriter in his right mind publicly discuss details of his/her successful promotions?

            Alex
            Yeah...you're probably right...I can't think of anyone who's ever done it.

            Don't know what I was thinking.
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            • Profile picture of the author Alex Cohen
              Originally Posted by max5ty View Post

              Yeah...you're probably right...I can't think of anyone who's ever done it.

              Don't know what I was thinking.
              The Internet has taken competitiveness to a new level. Those who write copy and market on the internet struggle against hyper-competition continually.

              Try promoting a high-converting CPA offer, and you'll see exactly what I mean.

              Alex
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          • Profile picture of the author The Copy Warriors
            Originally Posted by Alex Cohen View Post

            That statement demonstrates an amazing naivete.

            In the internet age, competitors swipe a successful promotion, improve it, and tweak/test until they beat it. Which takes market share away from the original promotion.

            So my question is, why would any marketer/copywriter in his right mind publicly discuss details of his/her successful promotions?

            Alex
            well one situation where you could do it safely is if you're talking about a promotion in a niche you no longer operate in
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            • Profile picture of the author Alex Cohen
              Originally Posted by Andy Button View Post

              well one situation where you could do it safely is if you're talking about a promotion in a niche you no longer operate in
              Yeah, I agree with you on that one. Provided you haven't signed a NDA (non-disclosure agreement). But some clients are okay with releasing the details after the fact.

              Alex
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  • Profile picture of the author Scott Murdaugh
    @Max5ty: Gotta roll for now, but happy to reply when I get a minute (fair point, I have an answer for it).
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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  • Profile picture of the author thehorizon
    Lol it's kind of "preserving" the information asymmetry (market failure) of whatever's left possible. Without it, it'll probably cause a completely competitive market where profits die out to normal and whatever competitive edge you have over your competitors gets copied to death.
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  • Profile picture of the author colmodwyer
    Mike Palmer (probably the world's best copywriter) revealed a few of his sales letter writing strategies at the AWAI Bootcamp last month... and talked a little about his "End of America" promotion, which has generated roughly 350,000 new subs so far. Promo is only a year old!

    I'd make a note to get those recordings whenever they come out. More valuable than studying WF member campaigns I think.

    Colm
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    • Profile picture of the author max5ty
      Originally Posted by colmodwyer View Post

      Mike Palmer (probably the world's best copywriter) revealed a few of his sales letter writing strategies at the AWAI Bootcamp last month... and talked a little about his "End of America" promotion, which has generated roughly 350,000 new subs so far. Promo is only a year old!

      I'd make a note to get those recordings whenever they come out. More valuable than studying WF member campaigns I think.

      Colm
      Thanks for the tip...I'll definitely check it out.

      ________________________________________________

      The subject of giving away ideas seems to be met with various opinions.

      Here's my take:

      There's a universal law that says the greatest way to achieve wealth, is to give.

      It's a simple concept, but one of the most complex for most to understand.

      Here's a simple way it works:

      I often read posts where the poster is asking how to get clients.

      My answer -- give.

      There's literally a million dollars just waiting for you to claim outside your door.

      Here's some quick examples:

      1. Instead of walking into a business and saying: "Hey, I'll build you a Facebook Fanpage for $500.00. It's a great way to get more from your current customers". -- you give first.

      2. Instead of walking into a business and saying: "Did you know more people are on mobile phones now than the internet? I'll build you a site for $1000.00 --you give first.

      3. Instead of going into a business and saying: "I'll rewrite your display ad and get you more customers for $1000.00 -- you give first.

      How to give first:

      1. You send out an informational letter or brochure or booklet to local businesses...saying something like:

      One of the best ways to get to know your current customers better, and get them to spend more...(you can take your time and be more creative)...is to build a Facebook Fanpage. You can do it for free by downloading this free app at blahblah.com.

      You can then download a free autoresponder that automatically sends a welcome message with some free bonuses by downloading a free app at blahblah.com.

      Since everyone is using mobile phones...you can get a free mobile website at blahblah.com.

      You will then be able to offer scanable coupons, etc. by downloading a free app at blahblah.com.

      Of course you include your details and a statement telling them where they can get more info...or help.

      You'll also include a statement about how there's a million more ways amp up their business...and you'd love to discuss it with them (soft sell).

      You'll discover by using a method like this...you'll get more customers than you would have using a direct sell method.

      You'll also position yourself as a professional on the subject.

      Who do you think they'll call?

      2. You approach a business owner and say: "I'll rewrite your ad in the newspaper...and if it doesn't bring in at least 10 times more profit than $1000.00...there's no charge.

      3. You write an ebook and give it away for 30 days.

      I'll use the example of the info I mentioned earlier about selling booklets for money.

      "How To Make $20,000.00 In 30 Days"

      You offer the download free...and say something like: "If at the end of 30 days you haven't made at least $20,000.00, I won't charge your card.

      First thing most will say is:

      "What about all the scammers?"

      They'll always be there, but the good customers will far outweigh the bad ones -- and the ones you get will be ideal candidates for upsells.

      These are just quick examples.

      The first thing most will say is:

      I'm not giving anything to some measly business owner that isn't willing to pay me upfront.

      That's why the concept is so hard for some to understand.

      You're not just "giving", you're getting more in return.

      You can use this same concept to get tons of clients for your copywriting business...you've got to be willing to offer free ideas.

      Just some ideas...
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      • Profile picture of the author Alex Cohen
        Apples and oranges.

        What's you've just described is good marketing.

        What we've been talking about is revealing details of profitable campaigns... akin to a business revealing its trade secrets.

        Big difference.

        You don't "gain karma" when you give competitors an advantage... you lose sales.

        Alex
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        • Profile picture of the author max5ty
          Originally Posted by Alex Cohen View Post

          Apples and oranges.

          What's you've just described is good marketing.

          What we've been talking about is revealing details of profitable campaigns... akin to a business revealing its trade secrets.

          Big difference.

          You don't "gain karma" when you give competitors an advantage... you lose sales.

          Alex
          When you make your first million...let us know your secrets.

          I've been there and I'm telling you what's worked for me.

          There's no productivity in arguing the point.

          You may have different results.
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      • Profile picture of the author Jake Dennert
        Originally Posted by max5ty View Post

        The first thing most will say is:

        I'm not giving anything to some measly business owner that isn't willing to pay me upfront.

        That's why the concept is so hard for some to understand.

        You're not just "giving", you're getting more in return.
        Right on Mark, right on.

        I'll admit this wasn't easy for me to grasp when I first got started... but once I wrapped my head around it, I didn't look back.

        A few months ago I had a gentleman contact me... practically kissing my feet over my amazing copywriting talents. This was through email... and right at the end (after saying how he'd love to have me work on his project) he capped it off with:

        "I'm working with very limited funds."

        Now, the 'old' me would've thanked him for his interest and politely said "No" -- knowing that there wasn't going to be much upfront money involved...

        ...but I took a chance on him.

        Told him I'd be happy to take on his project 'on the side' for nothing upfront... and I'd have it back to him in a few weeks.

        I'm glad I did.

        Not only has he turned into a friend, but he's become quite the spokesman for me... and what I'm capable of.

        Because of how this one situation turned out, I've made it my personal goal to help at least one person every day -- expecting nothing in return.

        Of course I've got to be selective, and draw the "free advice" line somewhere... because let's face it: you can't live on 'free'.

        Again, great post Mark.


        -Jake
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  • Profile picture of the author max5ty
    @Jake -- you've got the right idea.

    someone can tell you that the way to become successful is to give away more than you expect...

    It's a deeper concept that has to be realized.

    it's not something that most will ever understand in a million years.

    They have too many limiting thoughts about being treated unfairly, etc.

    I know it works, any millionaire will tell you it works...

    Guess it's just something those still trying to be successful haven't yet figured out.

    It's the reason some go through life with a smile.

    It's an idea that sounds so stupid that it'd never work...

    But does.

    It's one of the biggest secrets of life.

    It's what separates the truly successful from those wanting to be successful

    It's not my original idea...it's been used since the beginning of time.
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  • Profile picture of the author Ashley Gable
    Max (or Mark I guess)...

    You just posted a very long post about how the key to life is giving first...

    ... yet your original post gives absolutely nothing and only asks that we reveal our most profitable campaigns?

    Just some ideas...
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    • Profile picture of the author max5ty
      Originally Posted by Ashley Gable View Post

      Max (or Mark I guess)...

      You just posted a very long post about how the key to life is giving first...

      ... yet your original post gives absolutely nothing and only asks that we reveal our most profitable campaigns?

      Just some ideas...
      Read #22 and call me in the mornin...lol
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      • Profile picture of the author Ashley Gable
        Originally Posted by max5ty View Post

        Read #22 and call me in the mornin...lol
        Oh... so "giving first" means 22 posts later, my mistake:rolleyes:
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  • Profile picture of the author Ashley Gable
    Also, would you mind telling me exactly where you mention one of you previous profitable ad campaigns in post #22?

    I see a basic approach to gaining clients - and of course harnessing the power of karma - but no stats (other than a few large numbers just thrown out for good measure).

    I dont have anything against you Mark. But you just really rub me the wrong way.
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    • Profile picture of the author ewenmack
      The most valuable companies on earth don't give away their competitive advantages.

      Proctor And Gamble, does $80 billion in annual revenue, protects it's formulas legally.

      Coke isn't going to give out their formula.

      Nor is KFC.

      BMW found out about a farmer friend using the letters BMW in his Stud name.

      The thing about his case was, they were his initials in his birth certificate.

      Somehow the car makers legal people found out about him and went after him,
      even in a remote place.

      Companies valuations are partly determined by a companies Intellectual Property.

      Investors and buyers want to know how difficult for a competitor to come in
      and take market share.

      A tighter lock on it, the greater valuation it's going to have.
      Stands to reason if your are putting money into the company.

      A company which bases it's promotions solely on direct mail and
      online have a more difficult time with their competitors knocking them off.

      Big retail brands have a lock on the distribution channels.

      Try getting your product into their channels and you'll see how difficult it is.

      The way you deal to direct mail and online channel knock off's,
      is to have so many steps in your sales process
      that they are too lazy to carry them out.

      An example told by Jay Abraham.

      Two copywriters of equal talent decided to go into the fake diamond business at the same time.

      They both took out ads in the same paper.

      Bill's ad pulled in more sales than Bob.

      Yet Bill decided it wasn't worth the effort because it didn't make much money.

      Bob persisted even though he barely broke even on his ads.

      What he did was add another 2 steps in the sales process.

      He offered the buyer to trade up to a bigger piece.

      Then an even bigger piece.

      He now had a million $plus business.

      Lazy marketers soon give up
      because they don't see the follow up systems in place for buyers,
      not just the non buyers.

      Best,
      Ewen
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  • Profile picture of the author thehorizon
    Actually, max5ty has some good points, all of which are buried in real psychology tested by the Scientific Method.

    If you've picked up a no-fluff psychology book by Robert Cialdini on Influence, then you'll know about how compelling and dangerously inevitable the Law of Reciprocity is. The paragraphs in the book give deadly situations where giving concessions spurs an almost magnetic like effect on the other person's ethical code to return the concession... Often in a greater manner, or even in continuity in the future.
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    • Profile picture of the author Ashley Gable
      Originally Posted by thehorizon View Post

      Actually, max5ty has some good points, all of which are buried in real psychology tested by the Scientific Method.

      If you've picked up a no-fluff psychology book by Robert Cialdini on Influence, then you'll know about how compelling and dangerously inevitable the Law of Reciprocity is. The paragraphs in the book give deadly situations where giving concessions spurs an almost magnetic like effect on the other person's ethical code to return the concession... Often in a greater manner, or even in continuity in the future.
      Reciprocity is a tool. A tool that needs to be understood and utilized correctly.

      Its not a "campaign".

      A profitable ad campaign can't be "Reciprocity at work".
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  • Profile picture of the author Daniel Scott
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author gjabiz
    Ah

    Most of the men I've worked for have very deep pockets, like YOU Max, and they get pissed when you violate the agreements you make with them...I'd love to show you a couple of controls that ran in USA TODAY full page ads for a successful campaign...alas, since they are copyrighted by the Big Bux guys...and I still enjoy a good working relationship with them...I'll pass on posting them.

    HOWEVER,

    Here is a link to my very first IM success, the ad which launched my FLY LOW COLLECT THE DOUGH small potatoes, keep out of the limelight and off the radar screen lifestyle I've enjoyed for a few decades now...NO jets or mansions...but my time off doing what I wanted to do, playing and being with family and friends..well, it makes Tim Ferris look like a hard working, nose to the grindstone, always busting his butt to make a buck coalminer...


    Sprint to Freedom

    It is quite modest by your standards...but it sold the product for 3 years...and built my list, many of whom are still customers after 13 years of continously buying my little tiny information products...which gave me the TIME to pursue other interests...

    gjabiz

    PS. A modified version is still selling the product (which has been upgraded over the years).
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  • Profile picture of the author max5ty
    @gjabiz

    That's a great sales letter -- I also like the one in your signature.

    You're a good copywriter.

    My original post wasn't necessarily for someone to post their entire sales letter...it was more of a question of explaining what's worked best for you in your sales letters...

    Guarantee...headline...bullets...headline with sub headline...testimonials...etc.

    I'm not one to brag about my success -- I've always just tried to motivate others to see what is possible.

    Sorry if anyone took it the wrong way.

    There's a lot of others on here who not only have the potential to be great...but can no doubt do better than I've ever done.

    Anyways...thanks for the great example...it's well worth reading.
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by max5ty View Post

      I'm not one to brag about my success
      Splork! There goes another coffee-drenched keyboard. So all the bs about your (2) Bentleys, Maseratis, Citation jet, mansion by the lake, retired at 30, your multi-millions yada yada yada is just what exactly?
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      • Profile picture of the author max5ty
        Originally Posted by The Copy Nazi View Post

        Splork! There goes another coffee-drenched keyboard. So all the bs about your (2) Bentleys, Maseratis, Citation jet, mansion by the lake, retired at 30, your multi-millions yada yada yada is just what exactly?
        Mal...I've always said I retired last year at 50.
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      • Profile picture of the author Alex Cohen
        Originally Posted by The Copy Nazi View Post

        Splork! There goes another coffee-drenched keyboard. So all the bs about your (2) Bentleys, Maseratis, Citation jet, mansion by the lake, retired at 30, your multi-millions yada yada yada is just what exactly?
        "Splork!" - great Don Martin word. Have you seen the Don Martin Dictionary of Sounds? It's an alphabetic collection of his word-sounds from his many cartoons...

        http://madcoversite.com/dmd-alphabetical.html

        Alex
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