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Tagline Ideas for Local Animal Rescue Campaign

by Summertime Dress
16 replies
I'm teaming up with a local animal rescue and wondering if you could help suggest some taglines for a marketing campaign. The advertising will raise money for the rescue. Thanks in advance!
#animal #campaign #ideas #local #rescue #tagline
  • Profile picture of the author AnneE
    Were you looking for lines that would help sell particular merchandise or taglines to motivate people to buy so that they the shelter will benefit from the sale?
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    • Profile picture of the author Summertime Dress
      The second option...taglines that would motivate people to buy...along the lines of "shop and help animals".
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      • Profile picture of the author Mark Andrews
        Banned
        A tagline is a very specific description of your website or service. It's got to be very strongly benefit driven.

        You'll need to provide more info than this to allow the copywriters here to proffer you their suggestions. There's not enough information here to go on for anyone to really provide very much which ultimately is going to be of any good use to you or the charity you're supporting.

        The request in it's current form is too generic. You need to more specific with your request.

        Best,


        Mark Andrews
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        • Profile picture of the author Mark Pescetti
          I worked with a women whose company is positioned to roast fresh, small batch coffee and use the proceeds to save dogs.

          Her tagline is:“Saving man’s best friend one cup at a time.”

          Click here for an open letter I wrote for her. Maybe you can get some ideas from it.
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  • Profile picture of the author John_S
    You'll need to provide more info than this to allow the copywriters here to proffer you their suggestions.
    Yes. Right now all I've got is...

    Buy this coupon book ...or we'll euthanize this dog.
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    • Profile picture of the author leoalvin
      Originally Posted by John_S View Post

      Buy this coupon book ...or we'll euthanize this dog.
      Wahahahahahaha!!!
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  • Profile picture of the author Digital Traffic
    Saving real animals in real life.

    Rescuing real animals in real life.
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    • Profile picture of the author JakeDaly
      Summertime.. we still need a bit more information. If your client sells cotton-based clothing through the shoppers guide you mentioned, your tag line could look something like this:

      "Buy cotton, help save an animal"

      If it's a more electronics or accessories-based shoppers guide,

      "Help provide Christmas for your family and this one, too" with a picture of a bunch of cute animals underneath chillin' together, and a short blurb off to the side about how a percentage of each sale goes toward animal rescue foundations.

      If you sell mink fur coats or other animal-based products like leather.. you'll like an asshole despite whatever tagline you can come up with.
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  • Profile picture of the author AnneE
    Okay -- I think this is a bit lame, but I'll toss it out there. Maybe it will inspire a real copywriter to one-up me and you'll get something decent.

    Businesses profiled in this flyer have donated to Furry Friends Animal Shelter. Find great deals inside and patronize socially-responsible businesses at the same time!

    Thanks from your furry friends.<Insert picture of cute dogs here>

    your concept is kind of tough, but when I read your description, I think you are partly appealing to women who want to view themselves as 'socially-responsible' and who also love animals. So I tried to incorporate that. Like I said, maybe someone else will top it. I set the bar pretty low, ha ha...
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  • Profile picture of the author Digital Traffic
    Buy some...Save some

    Buy some...insert picture of gifts or whatever you're selling...Save some...insert picture of cute rescue animals.

    Or

    Save some...Save some

    Save some...insert picture of cash...Save some...insert picture of cute rescue animals.
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    • Profile picture of the author AnneE
      Originally Posted by Digital Traffic View Post

      Buy some...Save some

      Buy some...insert picture of gifts or whatever you're selling...Save some...insert picture of cute rescue animals.

      Or

      Save some...Save some

      Save some...insert picture of cash...Save some...insert picture of cute rescue animals.
      I knew it wouldn't take long for someone to top my idea. But I stick by my conviction that it always pays to put that stake in the ground -- a starting point, a first draft. It gives people something to improve upon Nice job, Digital Traffic.
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  • Profile picture of the author Jonathan 2.0
    Because They Love You.


    (Just a guess from a "rookie.")
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    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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    • Profile picture of the author Summertime Dress
      Jonathan 2.0...

      I LOVE it!
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      • Profile picture of the author Jonathan 2.0
        Originally Posted by Summertime Dress View Post

        Jonathan 2.0...

        I LOVE it!
        Welcome. : )
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        "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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  • Profile picture of the author The Copy Nazi
    Banned
    Buy this coupon book or the mutt gets it

    (where's Mr Subtle when you need him?)
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    • Profile picture of the author Mr. Subtle
      Originally Posted by The Copy Nazi View Post

      Buy this coupon book or the mutt gets it

      (where's Mr Subtle when you need him?)
      Not sure what the thread is about... just going off your post:


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