How To Sell A Book; Some of the Finest Copy Ever Written.

I was sitting down and reading a book, one that many of you have heard of, Atlas Shrugged, by Ayn Rand. While I was reading it, I randomly went back, and re-read the back cover. I forgot what amazing copy was there, and so, having read it again, I decided to post it here, that some of the Copywriters might benefit from its genius... Think of it as an old-schol swipe.


"Ayn Rand's epochal novel, first published in 1957, has been a bestseller for more than four decades as well as an intellectual landmark. It is the story of a man who said that he would stop the motor of the world-and did. Was he a destroyer or the greatest of liberators? Why did he have to fight his battle, not against his enemies but against those who needed him most- and his hardest battle against the woman he loved? What is the world's motor- and the motive power of every man?

Tremendous in its scope, this novel presents an astounding panorama of human life- from the productive genius who becomes a worthless playboy... to the great steel industrialist who does not know that he is working for his own destruction... to the philosopher who becomes a pirate... to the composer who gives up his career on the night of his triumph... to the woman who runs a transcontinental railroad... to the lowest track worker in her Terminal tunnels.

Peopled by larger-than-life heroes and viallains, charged with towering questions of good and evil, Atlas Shrugged is Ayn Rand's masterpiece. It is a philosophical revolution told in the form of an action thriller."



There you have it folks, credibility, intrigue, desire, the works. This is one of the better back-of-book covers I've read. Astoundingly potent.